Limited Appeal?: The Pollensa Music Festival

Better late than never. Used as one is to the tardiness with which fiesta and fair information is given out, the lateness with which that for this year's Pollensa Music Festival was officially announced takes some beating.

The music festival isn't like the fiestas. It is an international event, supposedly. It attracts international artists at any rate. And booking international artists and arranging for their appearance doesn't happen with the same minimal preparation as that required for, for example, fiesta "sardinadas" that occur every year, on the same day and with the same musical accompaniment.

The programme should have been released weeks ago. It finally emerged, on a scrappy PDF on Pollensa town hall's website on 29 June, three days before the first concert. No fanfare. Nothing. Not even a poster, and the website link still the same as that for 2010. To describe the pre-publicity as rubbish would be an insult to garbage the world over. It is very poor.

A mystery with the lateness with which the programme has been published is that it was already known. On 14 June, the line-up was announced on the website of a Spanish newspaper. It bears no difference to that which now appears on the town hall's website.

Yet, the day after the 29 June announcement, we learned that the programme had to be put together in a short period of three weeks. Given the previous press announcement, this doesn't quite chime, but to be fair the lateness of the official announcement may have more to do with finalising contracts rather than finding performers.

There are mitigating circumstances for the delay and for the reduction in the number of concerts. In 2009 there were twelve, last year there were eleven. This year there will be eight. (A later concert in September by the National Orchestra of Spain might yet be added.)

The circumstances are financial and political. As far as the latter is concerned, the previous Pollensa town hall administration is being blamed for having not done anything. But the funding of the festival is shrouded in some confusion. One report suggests that the budget is only 30,000 euros lower than 2010; previous ones had suggested it would be just over a half and that the primary cause of the shortfall was the non-receipt of a grant of 180,000 euros from the tourism ministry.

Whatever the financial or political reasons, the fact is that this year's festival, which did seem at one point to be in doubt, is the fiftieth. For such a celebration the organisation has, at best, been disappointing.

Despite the reduction in the number of concerts, quality, we are also told, has not been lost. While quality doesn't mean that you might have heard of the performers (and as one who is hardly a classical music aficionado, I haven't heard of most of them), there is none of previous years' quirkiness, insofar as you can describe Supertramp's Roger Hodgson or Spandau Ballet's Tony Hadley as quirky. Of this year's performers only the flamenco singer José Mercé registers with me.

Mercé and the Israeli singer Noa are identified as two acts with appeal to a wider public. Possibly so, but perhaps the fiftieth anniversary is a time to take stock and assess what the music festival should all be about. While the setting of the concerts in the cloister of Sant Domingo is unquestionably fine, the programme and the atmosphere of the festival are too elitist.

The festival is described as being the Balearics' most prestigious. But prestige doesn't necessarily mean appeal. What does it really do for Pollensa or for Mallorca? Does it, in itself, attract much tourism? No one has probably ever sought to find out. Carlos Delgado, the new tourism minister, has said the festival will continue to get support, but in Delgado we trust to take a good look at some sacred cows.

The festival would benefit from a broader programme, a sort of fringe if you like. There might also be sense in integrating it with what goes on in Sa Pobla at its jazz festival where genuinely international artists such as McCoy Tyner have appeared, and for free.

If the festival is so prestigious and if financing is such an issue, then why not find major sponsors? Thomas Cook can sponsor an Ironman triathlon in Alcúdia, so why not a sponsor of such size on board for the music festival? Despite the prestige, it isn't perhaps that interesting an event for sponsors. And you come back to the whole issue of tourism with a cultural bent. Sports tourism yes, but some stuffy concerts for a small minority?


Any comments to andrew@thealcudiaguide.com please.