Squeezing Lemons: Puerto Pollensa wants a tourism study

The protest against conditions in Puerto Pollensa at the start of June has led to there being meetings between the town hall and representatives of businesses and residents in Puerto Pollensa. At the latest meeting the town hall decided to invite the university in Palma to investigate reasons why the port has been losing tourists and its image (as reported in "The Diario").

When all fails, call for a study, but there is an obstacle: Mayor Cerdà doesn't know who will pay for it. Which just goes to prove that money can indeed not buy everything, if you don't have any. There is an awful lot of everything in Pollensa that cannot be paid for.

The mayor says that he doesn't know whether the tourism problem is as a result of tourists deciding against staying in the port, of the tour operators going elsewhere, of a bad image or of inadequate hotels. Things he might know are that there has been a recession, that the British market, upon which Puerto Pollensa is over-reliant, has been particularly affected, that the pound has been weak. Any study would have to establish that there was a discernible downward trend BC (before crisis). If there wasn't, then the mayor might think a study to be a waste of time and money, were there any. Its mere suggestion smacks of a dose of PR and of attempting to mollify the Moll revolutionaries.

There is a colossal amount of garbage spoken about the apparent malaise that has laid Puerto Pollensa low. Garbage being one aspect, along with what you'd rather not tread on and even, for God's sake, road signs not pointing people in the direction of the Moll. All of it is irrelevant. Cerdà's unknown unknowns are not all unknown. Funnily enough, yes, tour operators do choose to go elsewhere. And perhaps some of the hotels aren't up to scratch. Perhaps there simply aren't enough hotels, a point to which the revolutionaries have alluded.

But let's suppose a study were to be conducted. What do you think would happen? Chances are that the hefty tome of a report would gather dust on shelves somewhere in the improved town hall building that cost a mere couple of million euros along with shelved tourism ideas, such as the lunatic notion of using the image of Agatha Christie to promote Puerto Pollensa. Whatever happened to that? Let me hazard a guess. It would have cost an arm, a leg and the equivalent of several studies by the university to dosh up for image rights.

Research is fine. Nothing wrong with it, so long as it is meaningful and might result in some action. Trouble is that in Puerto Pollensa they do research, and have done so for some time. Remember? June 29 last year - "The Lemon Tree". That was about the questionnaire of tourism satisfaction that does the rounds. I doubted then that anything was done with the survey results, and I doubt it even more now. So, Pollensa town hall, go find some money down the back of the mayoral sofa, hand it over to the university and wait for another bunch of lemons. Ridiculous.


Any comments to andrew@thealcudiaguide.com please.