Guarding Lives - Or Not

The exceptionally warm weather for early May has led to the beaches being busier than might normally be the case. But not all beaches are as busy as they might be, because there is an absence of personnel one would hope would be there. We are, I'm afraid, back once again to Pollensa's beaches.

It is simply no good the town hall trotting out one of its annual excuses as to the tardiness with which beach management is finalised, the excuse of gaining clearance by the Costas. The town hall has no credibility in this regard, not, that is, when other town halls in the area can manage to commence arrangements for beach management in time for the official 1 May start of the tourism season (or earlier in some instances).

Personally, I couldn't care less whether there were sunbeds and umbrellas, but then I am far from being everyone. They form a service that is expected, and one that is expected to operate throughout the season and not once the town hall finally gets its backside into gear.

It isn't just the beds and parasols, though. There are also the lifeguards. On Pollensa town hall's website, the announcement of the tender for beach safety had allowed for submission up to 7 May, a week after the season started. The website also announced that this was "urgent". I'd say it was urgent.

The fiasco with Pollensa's beach management is such that the town's mayor should have the courtesy to issue a clear explanation as to why Pollensa is so lethargic when other towns are not. This should not be an explanation made in a town hall meeting, but in wider communication with the public, the whole of the public, including the town's many foreign residents and tourists.

Unfortunately, the town hall doesn't go in for this sort of communication. Very few town halls in Majorca do. Their press and public relations are poor to the point of being negligible. And then they wonder why dissatisfaction grows.

To return to the issue of the lifeguards, there is a further PR dimension to this, i.e. the fact that there was a spate of drownings last summer in Muro, Can Picafort and Pollensa. These were not attributable to inaction by lifeguards or emergency services, as they were as a consequence of cardiac arrest being suffered by mainly elderly swimmers. But any drowning isn't good for business, and if lifeguards are not to be found, then it's worse for business.

At least Pollensa appears to be allowing for the possibility of contracts running for three years when it comes to beach management, which will be something, but not for the safety service, which will still be renewable annually. Why? Who knows? It will probably be because of the Costas Authority; but then it always is.


Any comments to andrew@thealcudiaguide.com please.