The Hotels' Beachhead

Change of government is still a month away, but the tourism industry has gone into overdrive in anticipation of all sorts of liberalisation that may be ushered forth by a Partido Popular victory.

As far as the hoteliers are concerned, Mariano Rajoy may as well already be prime minister. The Meliá plans for Magalluf are partly dependent on legislative relaxation, and the specific plans Meliá has for the beach would almost certainly require some changes to the Coasts Law.

When it was announced that Meliá wished to "exploit" the beach, a thought which occurred had to do with what the Costas Authority would make of it. This is a body which, while it does, quite rightly, seek to protect the coastal environment, is also the source of obstruction and of much that runs counter to the wishes of the tourism industry.

If a likely change of government were not in the offing, the chances are that Meliá's wishes would have been stamped on from the great height that the Costas has come to assume; or probably, the wishes would never have been made public. Without knowing for sure, one gets the sense that the Costas might find its seemingly all-embracing powers being cut back.

Meliá wants, among other things, to be able to provide temporary moorings next to its hotels. The Mallorca hoteliers federation, very much to the fore in driving a national agenda, wants a change to the Coasts Law which would not only remove any obstacle to Meliá providing its moorings but would also permit other hotels to exploit other beaches for leisure purposes.

The proposal, much as it may make good business sense for the hotels and for the tourism industry, does run up against a difficulty. Essentially, the beaches would be privatised and there has to be a risk, somewhere along the line, that the principle of free public space on the beaches might be endangered.

Where the Costas has been doing a good job is in ensuring this free space. Together with town halls, it has also kept the sea itself free. And by free, one means open and accessible. It is the open to access principle that comes into question if the hotels have their way. With Meliá's moorings, where would they go exactly? Would they in some way impede public use of the sea?

A further factor in the hotels' ambitions for beach exploitation is the Costas' bureaucracy. An aspect of this does badly need to be changed, and it is that which relates to the annual rigmarole that is gone through to establish provisions for beach management and for licensing operations.

The annual bureaucratic procedures have the effect of inhibiting investment. If a beach operator cannot be sure of running a beach from year to year then it is understandably reluctant to commit itself too heavily. Meliá wouldn't, one would imagine, put up with such uncertainty.

If there were to be a relaxation of this bureaucratic burden, it could only be a good thing. It would prevent, one would hope, the kind of delays that have bedevilled beach management operations in Puerto Pollensa, and it might also be hoped that further relaxations would get rid of the nonsensical situation whereby an operator such as Sail and Surf in Puerto Pollensa cannot put out buoys for larger craft out of high season, so restricting its ability to extend the resort's tourism season.

This constraint is another of the Costas' domains, just one that has consistently placed it at loggerheads with business and especially the hotels. In Mallorca, there is an added dimension. The local head of the Costas is Celesti Alomar, the former (socialist) tourism minister who was responsible for the despised eco-tax that the hotels were charged with collecting and which, in some cases, they never handed over.

The Costas locally has brushed up against some heavy hitters, not least in Muro where its interpretation of coastal demarcation and the almost unworkable notion of land that is "influenced by the sea" have threatened hotels' interests. To put it mildly, there is no love lost when it comes to the hotels' attitude towards the Costas.

So now the hotels can sense the opportunity to get the law changed and also bring the Costas down a peg or two. As a protecter, it does a valuable job, but its role as enforcer has created too many enemies. If the law does change and if the Costas finds itself with a diminished role, this may be no bad thing. But would things go too far in the other direction? The privatisation of the beaches and of the water.


Any comments to andrew@thealcudiaguide.com please.