Keep The Home Fires Burning

Around this time of the year, in the spirit of the traditions of January's fiestas, I uphold my own tradition, one that I share with others. It is the tradition of asking why on earth more is not made of these fiestas. I think I might have the answer. They - the great, anonymous "they" of tourism promotion - don't want to make more of them. They want them for themselves.

This, at least, is the conclusion you have to draw. And as with the fiestas, so also anything else that occurs. Take the Winter in Mallorca programme. I popped into my local, friendly tourist office the other day. Did they have a copy of the January programme? Not as such. None had been delivered, as indeed none had been delivered in December. Notwithstanding the fact that a call to whoever "they" are to ask if some might be delivered seemed not to have been considered, for a tourist office that happens to be open to be overlooked during the distribution run says much for a - how to put it - uncoordinated approach to information dissemination.

And it's not much better on the internet, a medium which, in these times of spondoolex shortage, offers the advantage of not having to cough up for Mallorca's overpriced print bills. "Infomallorca.net" was volunteered as a source of information for the Winter in Mallorca programme. Sorry, but it isn't. One thing it has is a calendar of "touristic agenda". What does this have? Well, nothing about the fiestas for starters. And nothing about the programme either. Helpfully it does let us know that there are weekly markets in Valldemossa and Ariany. Why? Or rather, why these two and none of the others? Anyone got any sensible suggestions? I'm damned if I can think of any.

"Illesbalears.es" was the other recommendation. I already knew the answer, but double-checked. There is a link, a link to complete gobbledegook. Fat lot of use.

Oh well, let's forget Winter in Mallorca. It seems as though "they" have, so why should I worry? But there are still the fiestas. Fiestas which are not any old fiestas. Antoni and Sebastià. Sa Pobla, the main centre of Antoni celebrations, and Palma, for Sebastià, to which the whole island descends. Trouble is that no one else much does.

It remains a mystery to me why, given the proximity in time of Antony and Sebastian and their undoubtedly spectacular content, they are not afforded some prominence in encouraging a January tourist. A two-centre fiesta that has the bonus of spreading things about and not being only Palma-centric.

Let's take Sebastian. Three years ago this fiesta began to take shape as an event with international content. Admittedly this was a rump Electric Light Orchestra sans Jeff Lynne who had to step in to replace Earth Wind & Fire who turned out not to be Earth Wind & Fire and didn't turn up, but then there were also Echo And The Bunnymen. Following what was a highly successful Sebastian fiesta, Palma council admitted that more needed to be done to attract an international audience for the concerts and the fire spectacular.

So what happened? Nothing. Instead the following year the acts were solidly local. "Ultima Hora" laid into the event big time, criticising the organisation, criticising the organisers for not knowing what the people wanted, criticising the lack of international acts, criticising the lower quality than in previous years. Economic straitened times might well have been the excuse, but another way of looking at it, despite the expression of good international intentions the previous year, was that they couldn't be bothered. Couldn't be bothered because, well, it's our fiesta, isn't it. Ours as in Mallorcan.

This is what you do have to start to conclude. And it is a conclusion that doesn't apply solely to Antony and Sebastian, it applies to fiestas as a whole. Yet these are at the heart of all the culture garbage that "they" trot out; they are the one aspect of culture that really does mean something to a visitor. Or would do were they given far greater prominence. But they are not. Even the summer fiestas are essentially add-ons; they do not form a focal point for promotion. And then you have the problem as to whether you can find any information or, where you can, if it is not released at too short a notice.

The fires and demons of Antoni, the bands and fire spectacular of Sebastià. Fabulous events. But we'll keep them to ourselves, thanks very much. We'll keep the home fires burning - so long as they stay at home.


Any comments to andrew@thealcudiaguide.com please.