We Want Information. Well You Won't Get It

The fiesta season has got out its finest party frock and will celebrate day and night, week in week out into August. Puerto Pollensa started yesterday and overlaps with Alcúdia's Sant Jaume, which gives way to Pollensa's Patrona and this, in turn hands the baton or perhaps the torch of the fire-run to Can Picafort (and Can Pic's fire-run is quite something). It is party, party for the next few weeks, but how much does the average visitor know about all this? Puerto Pollensa and especially Can Picafort benefit from fiestas taking place right slap bang in the centre of town; even without information they are hard to ignore. In Can Pic, you can't move without finding yourself in front of a hotel; two or three in some cases. Fiesta comes to the tourist in Can Pic, not the other way round. Then there are the fiestas in the old towns. Pollensa, one fancies, does quite well in attracting the tourist, partly because Patrona is well-known and partly because of all those villa dwellers who are the sort who might like a bit of local culture more than your regular pool-and-lager brigade. Alcudia, that's a rather different matter.

I have spoken before about information provision for fiestas and fairs, about the money that is lavished on some of the publicity and about the fact that this money and publicity is ill-directed when it comes to the tourist. Take Puerto Pollensa's Verge del Carme week. There is a beautifully produced brochure, 24 pages of thick card, artistically designed and packaged. And not a word of Spanish, German or English. It is vanity and parochial publicity at its worst. Why on Earth do they go to this expense? Pollensa town hall is heavily in debt, so it goes and spends an arm and a leg on some publication that is all but useless for the visitor. Don't let us fall into the trap of saying, ah but this is a fiesta for the local people and so it is right that the material is in their language. There is a sense in which the tourist is discriminated against and denied participation, and this at a time when Mallorca, and therefore its resorts and towns, is seeking to diversify into areas such as cultural tourism. Pay the tourist the right respect, and maybe he will repay this through those sought-after alternative forms of tourism.

They don't need to spend this money on such brochures though. Let's face it, a couple of sheets of photocopied A4 would be quite sufficient; they're promoting events not the creative ability of a graphic designer. Moreover, there is the internet, albeit that Pollensa town hall's website is that useless it falls to the likes of myself to put the information into cyberspace in English.

One of the problems is that the tourist departments in the town halls are out of touch. I accept that it is not they who necessarily are involved in generating the promotional material, but it is they who are in the front-line of communicating with the visitor, supposedly. And don't just take my word for the fact that they are out of touch. I had a conversation with the Alcúdia tourism people the other day, and it was admitted as such. Which brings me, or will, to a whole other area of discussion. And this will be for tomorrow, unless something else gets in the way. Have a nice fiesta.


QUIZ
Yesterday's title - Wild Man Fischer. And here, if you can stand it, is the "song" (http://www.youtube.com/watch?v=CHqR1Rql5r8). For those of you unfamiliar with Larry Fischer, here is also a short docu thing on him - http://www.youtube.com/watch?v=OnHHk9z8iGE. Following the runaway success of Dimple Diamond's "Runaway Train", here is the latest of this blog's strangely big in Mallorca campaigns. Ladies and gentlemen, Wild Man Fischer. Today's title - not a song but a TV programme. Very famous exchange. Where's it from?

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