Wednesday, December 14, 2011

Have Yourselves A Crisis Little Christmas

The Mallorcans don't really do Christmas. This is a half truth. They may not go the full-stomached, cloyingly sentimental nine yards of Christmas Day, but Christmas they most certainly do do. The half truth stems, in part, from the fact that the holiday period is that long it's hard to know what is festive season and what isn't.

From Constitution Day through to Antoni and Sebastià in January, it is one long series of "puente" breaks, meals out or in, family and social gatherings and one long round of shopping. When there is so much to pack in over such a prolonged period, it's hardly surprising if Christmas Day itself constitutes something of a day of rest. All this notwithstanding, the Mallorcan Christmas has a bit of a crisis on its hands.

I'm not sure if Mallorcan office workers are issued with advice similar to that which is given to their British counterparts regarding not getting so slaughtered at the Christmas party that you find a P45 slipped inside your Christmas card, having become overly familiar with the boss's wife, but the local Christmas party is something of a victim of "crisis at Christmas". There is expected to be a fall of around 60% in terms of Christmas meals out for the staff, and those unlucky enough to have to suffer sitting next to the office bore will also have to suffer a fall in what's on offer; it's chicken nuggets this year, rather than a full roast.

Cuts to companies' Christmas largesse is not confined solely to the staff dinner. Spending on Christmas hampers, by way of gifts to staff, to customers or perhaps to politicians whose favours are being sought, is also way down this year. 15 euros is a sort of going rate for hampers that can cost astronomical sums when they come stuffed with whole hams and fine wines; it's a bottle of cava and a slab of nougat for the Crisis Christmas "cesta". It doesn't sound like there'll be too many favours being extended, therefore.

One element of a Mallorcan Christmas that isn't being cut back on is the number of surveys which come out telling everyone how miserable they're going to be because they're not spending enough money. Average family spend in the Balearics is estimated to be below the national highs of Madrid and Valencia where money is being tossed around to the tune of 600 euros per household. At 585 euros, this does represent quite a sizable fall in the Balearics. Two years ago, average Balearics spend was said to have been 747 euros, which itself was 11% lower than the year before. Christmases are coming, and the geese are getting progressively thinner.

It's not all bad news in the Balearics and not all bad news for the restaurants which are finding they are not being called upon to provide the office lunch. Spending on eating out and going out is reckoned to be higher in the Balearics than it is anywhere else in Spain.

And there is certainly one area of economic activity that will be thriving this Christmas. The lottery. The 600 euros in Valencia, for instance, is boosted by a spend of 125 euros. Yes really, 20% of Christmas cheer handed over in the hope that "El Gordo" will come up trumps, but even the Valencians aren't as extravagant as they have been; they parted with 147 euros on the lottery last year.

In the survey by the unfortunately acronymed FUCI (Federación de Usuarios Consumidores Independientes), the Balearics do at least come near the top when it comes to toys and gifts - 200 euros, only ten under the Spanish league leaders in Madrid - but the survey does just confirm the degree to which Christmas spending has slumped over the past three years in the Balearics and the whole of Spain. Only three regions break the 600 barrier this year; in 2008, all were over or near the 800 euro mark.

Two years ago, a survey by a different organisation, the Mallorca-based Gadeso, indicated not just the overall level of Christmas spend but also the degree to which it varied markedly. Gadeso will doubtless be producing its own new survey for this year, and it would be surprising were it not to show that the divisions had widened. Unemployment up considerably, state assistance not being paid in some instances, small companies not being paid, the variance in 2009 of nearly 1000 euros between highest and lowest-spending categories will surely have increased.

It's a half truth that the Mallorcans don't do Christmas, but what is a whole truth is that they are doing it less, and some are doing it hardly at all.


Any comments to andrew@thealcudiaguide.com please.

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