One of those catching-up days, with feedback on a number of things - cleanliness, tourism strategy and the Pollensa Ç carry-on. Oh, and weather, the least said about, quite honestly, the better. Except they say it will be better from tomorrow, and it may well be, but they've been saying that for at least a fortnight.
Firstly, to cleanliness, and Geoff confirms that a clean bill of health for a toilet is a sure guarantor of repeat patronage. His wife has a scoring system for loo cleanliness, with those receiving "nul point" or not many being relegated from the Bar-Restaurant Premier (though they were probably only Conference level to begin with). Like "Strictly Come Dancing" or ice-skating, there should be panels of tourists trekking to and from toilets with their score cards and holding them aloft post-pan pointing. Here therefore is another thing for bars etc to consider when next putting together their publicity: "We have clean toilets"; "The cleanest loos in ..." Another sure winner like the "we have number ones" of the haircut piece of a while back. Beats "specialists in meat" any day.
Secondly, the whole business about tourism diversification. And here's what John has to say:
"I see from a number of your blog entries that the tourist authorities are getting worried about maintaining visitor numbers to Mallorca. Having visited the island many times and lived there for a period, it is abundantly clear where the problem areas are.
"Just as with the acting fraternity, tourist destinations get type-cast and as you rightly point out, 30 years of mass tourism have left Mallorca with the image of sun, sand and surf. Then, of course, the towns like Arenal and Magaluf and the greasy mile in Alcúdia have added big-belly-boozer to the image. Printing posters that say 'golf and fine dining' aren't going to make much of a dent. Mallorca is not exactly on the gastronomic route in Europe. I believe you made a good point to me once, when you said that they should concentrate on making Mallorca a winter destination as well. This would require putting in suitable weather-proof entertainment. Maybe a small Disney Land somewhere.
"The authorities need to work out their demographics and see which groups make up the main tourist numbers and if they are British and German, which I am certain they will be, then for heaven's sake make the place language friendly. I came across with my tennis racquet but despite all efforts never came close to getting a game. The tennis complex on Crta. Arta (Puerto Alcúdia) is a ghost town. The office is always closed and when I asked some youngsters who were playing there for some information, they said they just slipped in and played a game and then left. No one was ever able to give me any information.
"I can just imagine what these so-called think tanks are like. A bunch of insular pro-Catalan/Mallorquín civil servants trying to coin catchy slogans. I can see all the signage changing to Catalan to add to the confusion that already exists, with different town names depending on which map you have. Mallorca will not easily lose its present image, and indeed does it want to, as this brings in a fair amount of revenue. It needs a dual image, and I believe that if it develops the infrastructure and the marketing promotion needed for a winter destination, this will gradually drag over into the summer season. They should hurry as countries like Croatia and Montenegro are starting to stir."
Well, some of this does rather reinforce some of what I'm been saying. I should point out that the current think tank, that one convened by the British Consul, is, save for the presence perhaps of IBATUR, the tourism promotion unit, not comprised of local civil servants, even if the stamp of local thinking is inked into other aspects of tourism promotion, like the Pollensa Ç. Which brings me to the third piece of feedback.
Seamus wonders if any "bright spark" might have thought about the letter P rather than the Ç, which would have been a suitably fine piece of mis-promotion in the sense that the P is universally known as a symbol for Parking, which, as anyone knows, there is an absence of in Pollensa. "P - Come to Pollensa and Park." He also wonders about the cock as in like the one on the roundabout, but now it's mentioned, I thought the cock was the Pollensa symbol. Did it not used to be? Maybe it still is. Perhaps though there was a rare display of cross-cultural and linguistic understanding in that "cock" may not be the most appropriate word for the British. Apart from the obvious, there is also the expression "a load of cock". Another c-letter, not far removed from ç.
At a rather more official level, the singularly un-Catalan-sounding Cathy Sweeney, speaking for a body behind the Catalan language, says that the adoption of the Ç to promote the Balearic language should not interfere with Pollensa's tourism promotion and also that the letter cannot be registered as a "brand name". Precisely.
QUIZ
Chain - Another film by The Who was "Quadrophenia" in which Sting played the Ace Face. Not so much a chain question, but what is the in-joke about Sting in Quadrophenia in the "Men Behaving Badly" special where Gary takes them to Worthing? Yesterday's title - Camera Obscura. (See this at: http://www.youtube.com/watch?v=JiLh9rkvjac). Today's title - where's this from?
(PLEASE REPLY TO andrew@thealcudiaguide.com AND NOT VIA THE COMMENTS THINGY HERE.)
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