It Just Gets Worse: All-inclusive comes to Puerto Pollensa

There was a report in "The Diario" yesterday that should, despite the heat, send shivers through many in Puerto Pollensa. Hotels in the resort are admitting defeat. They have resisted all-inclusive, but can no longer do so. To not offer it could mean having to close.

The hotels don't necessarily want AI, but the tour operators do. The report makes clear, as should be clear to those in other resorts, that AI has largely been driven by tour operator pressure. The good news may be that only a few hotels in the port will go down this route next year. That's one view. The less good news is an alternative view that it will be more widespread and will be a necessity.

One can guess at which hotels might move to AI: those not on the "front line". But one can also imagine certain establishments on the front that might embrace AI. Currently, as far as one is aware, only one hotel in Puerto Pollensa has some form of AI, and that is Club Sol, where it might be argued that it is appropriate, given the location. (Club Pollentia doesn't count as it's more Alcúdia than Puerto Pollensa, while Duva, on its website at any rate, says nothing about AI.) Whatever the current situation is, from next year, all-inclusive will, in all likelihood, not be out of town.

There is no point in revisiting the arguments for and against all-inclusive; they are well enough known. While these arguments focus on the market that AI creates and on the impact on local businesses, they don't necessarily deal with the character of a resort. In Puerto Pollensa, the chances are that this - the character - will change, though this might merely be a continuation of a change that has been occurring for some years.

Where Puerto Pollensa is different to resorts such as Puerto Alcúdia and Can Picafort is that it has a high level of residential tourism (holiday lets in other words) relative to hotel accommodation, so all-inclusive might have less of an impact, but impact it will most certainly have. When the protest against the sorry state of affairs in the Moll took place in early June, calls for either more hotels or improvements to hotels would surely not have had AI in mind. The protesters are likely to see their wishes met. More tourists could be on their way, but not ones they might have hoped for. The target of protests may well shift, and while the town hall has it within its gift to do something about the state of the streets and rubbish collection, it has no power to prevent all-inclusives; they are for the tour operators, the hotels and the tourism ministry (now presumably the Council of Mallorca as well) to determine. And as ever, what the tour operators want, the tour operators get.

Although some hoteliers take the view that all-inclusive is just a case of good business and that they have no responsibility for what happens to local bars, restaurants and the rest, not all agree. In Puerto Alcúdia, the director of a hotel that has stood against AI and who doesn't like AI precisely because of its effect on businesses, has become almost resigned to the fact that his hotel will have to accept the inevitable. And the inevitable can bring advantages to hotels, other than just guests. What is sometimes overlooked is that tour operators, granted longish-term contracts with certain hotels, will help financially with improvements. So long as they get something in return. And that, increasingly, means all-inclusive. Pollensa's mayor recently suggested that hotels in Puerto Pollensa may not all be "adequate". Those which are not may well become so. Adequate enough to stop guests patronising the local eateries.

This should not happen. But it's going to. A bad day.

* Those of you who do the native may want to read the full article. Here's the link: http://www.diariodemallorca.es/part-forana/2010/08/02/hoteles-port-ceden-presiones-operadores-ofertar-incluido/591491.html


QUIZ:
And especially for all the Puerto Pollensa Jocks. Come on, show us your credentials. From which song does "it just gets worse" come? "Living out in ... ." Brilliant stuff.


Any comments to andrew@thealcudiaguide.com please.