Thursday, April 23, 2015

The Worst Hotels In Mallorca

Trip Advisor, bless it, offers a useful means of filling newspaper columns. Short of some copy? Why not use some Trip Advisor Travellers' Choice best-of info? The local media loves this stuff, even if the result of the choice is relatively unremarkable, such as being ranked seventh. I mean, why would you bother mentioning being seventh? Little is the kudos to he had, even if Mallorca can revel in the glory of being the seventh top island in Europe (Santorini is number one).

While Trip Advisor floods media inboxes and news feeds with its top-of-whatever lists, it doesn't make a habit of considering the other side of the travelling choice coin: the lowest of. Such rankings might, I would suggest, be of rather greater interest than the top ones. Rather than the best, which are the worst?

Ever one to undertake a more arduous task than merely regurgitating something from a press release, I have given Trip Advisor a bit of a hand. Want to know the worst hotels in Mallorca? Well, they're coming up right here. Sort of.

I was inspired to delve into the depths of Trip Advisor rankings by a correspondent who informed me that a particular hotel was a "health hazard", where "staff physically and verbally abuse tourists", where robberies are "commonplace" and where the unofficial all-inclusive offer allows guests to drink as much local vodka as they like at a rate of six euros an hour. Pretty good, eh? 

With the proviso that, in order to get a good sample, a hotel had to have more than 100 reviews, I set to work. In fact, it wasn't that arduous. There may be over 1,000 Mallorcan hotels reviewed on Trip Advisor but its rankings system very conveniently puts those with no or few reviews at the end together with the lousy hotels. Click on the places with over a century of reviews, home in on the number of terribles, calculate the percentage and, bingo, you've got the worst. It took far less time than I had imagined.

There is, therefore, a worst top five. My apologies for any hotels that I may have overlooked, but fifth worst is ... . Er, should I actually name and shame? Should diplomacy get the better of me? Perhaps it should. So, being circumspect, I can reveal that the fifth worst is in S'Illot with a 26% terrible rating. "Avoid at all costs," remarked a reviewer. Fourth worst, well, this one's in Alcúdia: 26.2% terrible with "arrogant, ignorant and rude staff". In at number three, we're back in S'Illot, 33% terrible: "we left after two days and paid to fly home". In the runners-up slot, it's Cala Ratjada. 33.8% terrible, and proving that the Germans can be as critical as the Brits, "einfach widerlich" (simply disgusting). And at number one? Yes, it's my correspondent's hotel. Congratulations go to Santa Ponsa. 35% terrible: "if I could, I wouldn't even give this place a one star".

None of this is of course scientific, and one man's hellhole can just as easily be another's little piece of heaven (even our winner manages a 10.3% excellent rating). Moreover, there will be some reviewers who are trying it on: it's the Trip Advisor blackmail game. But when there is a critical mass of rubbish reviews, these have to amount to some proof of poor quality and standards. and it is this - quality - which is a key theme for the island's tourism industry. It needs to be upped. Urgently. And the regional government is demanding that it is.

Overall, the impression from Trip Advisor is that low standards of quality are confined to relatively few hotels, but the few can drag down the reputation of the many. So, what, if anything, can be done?

Certain hotel chains - Meliá is an example - now use reviews as a basis for senior management performance pay. But Meliá is the exception and not the rule. If hotels
won't themselves take action, what about the government? The tourism ministry should be monitoring reviews' sites. It should take note of the poor hotels. It should send in inspectors. It should have powers to apply sanctions, the ultimate one being closure.

Would the government do this? It's doubtful. There aren't enough inspectors, while these are hotels and not easier targets for inspectors, such as bars. As I have previously noted, it is inspection which is likely to be a reason why the new tourism law will not live up to its content. Take the unofficial all-inclusive offers as an example. Will they be registered, as hotels are now required to register any all-inclusive element? And if they're not, who is going to check?

Opinions on reviews' sites cannot be taken as being definitive, but when the level of poor reviews and ratings is as it is with some hotels, they should prompt action. Does Mallorca want quality or not?

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