I'm Anti, Fly Me - Tourism Priorities

Despite some predictions that 2010 might be worse than 2009, there are reasons to be cautiously optimistic about the coming season. The resident travel expert that "The Bulletin" short-hauls out on regular occasions - a chap from the combined Co-Op, Monarch and Cosmos group - referred the other day to factors previously mentioned here, such as issues in Turkey and increasing consumer confidence. As ever, or so it seems with the paper, there was some confusion. The article had a strap-line "Cosmos reports 43 per cent increase in Majorca holiday sales", yet nowhere in the article itself was this mentioned or was an explanation offered as to the time frame during which the increase had occurred. Maybe Cosmos has indeed experienced such an increase, but overall sales figures quoted for this year suggest a 15% reduction. Such a decline could clearly be used as evidence to support the argument that 2010 will be worse, but there are factors to take account of which might counter this - a bad summer in the UK last year and recent bad weather preventing trips to travel agencies, and, more positively, the improvement in the pound, that returning confidence and, in all likelihood, a later surge in holiday bookings.

There is a further reason for optimism - and this is that the regional government does appear to be galvanising itself. In the paper's editorial, Jason pointed to the fact that President Antich is to make tourism his top priority this year, rightly noting that he might surely have been doing this previously. Antich, in addition to announcing greater funding for tourism, has called on all government departments to get behind tourism and for it to be everyone's priority. Maybe the centimo has finally dropped. I have argued that the regional government should be restructured in such a way as to place tourism at its peak. Antich should, I believe, have grasped the nettle when Miquel Nadal was forced to resign and taken on the tourism brief himself. But if the president can persuade the rest of the political class that it, in effect, acts in support of the island's only strategic industry, then this has to be applauded - at last.

A question is, however, whether the rest of the political class will take any notice. There was a letter to "The Bulletin" a few days ago. It was questioning tourism minister Ferrer's ambitions for changes in the tourism sector, bracketing this with a reference to members of the coalition government who "have gone on record saying that they would prefer to see less (sic) foreigners here". I'm not sure who these members are, but it is the case that there have been some political voices raised against swelling tourist numbers, a sort of anti-tourism brigade that isn't. One of them belongs to Mother Munar, the matriarch of Ferrer's nationalist party, who once spoke out against an invasion of foreigners, but a member of government only in the sense that she is the speaker of parliament. (Incidentally, Mother applied her constitutional right the other day in keeping mum when she appeared before the beak investigating the corruption accusation against her.) There may well be some Little Mallorcans lurking who would prefer to turn the clock back or others who would rather Mallorca tourists were only those with bulging wallets, and these politicians may well reside in the ranks of the nationalists or parties to the left of Antich's PSOE, but there is one very important factor that none of them would wish to ignore. It is a factor which gives lie to what they may or may not allow their different ideologies to say about tourism numbers, and that is ... the airport.

Antich used the platform at the Fitur exhibition in Madrid to make not only his announcement about tourism priority but also to refer to the management of the airport by the regional government. This is, and has been, a major ambition of local politicians for some while. And why? Because it means money. And a pre-requisite for granting local management is passenger numbers. The more there are, the closer that management gets. And more passengers means more tourists. And more passengers, more tourists means more money for whatever body runs the airport because of landing and docking licences and all the rest. No politician, of whatever party, is going to thumb his nose at the potential moolah that will be forthcoming. The central government vice-president has been making positive noises about local management during a visit to Palma, which may or may not be simple politicking in support of fellow party member Antich as the regional elections approach. Presumably, Antich would see securing airport management in advance of these elections as a voting feather in his cap.

One can be cynical about the motives behind the renewed tourism drive. But airport management or no airport management, the declaration of tourism priority is an overdue statement of reality, if also an overdue statement of the bleeding obvious. In the absence of any other industry of real note, certainly given the parlous state of construction, then tourism it has to be. Now just get on with it.


QUIZ
Yesterday: The Thompson Twins, http://www.youtube.com/watch?v=7oWfHN1rrGc.

Any comments to andrew@thealcudiaguide.com please.