Forty years ago and forty years on. This blog has celebrated all sorts of anniversaries, but in a sense the forty years since the BBC started its "Holiday" programme somehow seem imbued with greater pathos than even anniversaries such as 30 years since Elvis and ten years since Diana. Those years are more personal, more intimate, more understandable.
How it's all changed - holiday that is. I guess the BBC decided to finally ditch the "Holiday" programme two years ago because there was no need for it. Why would there be, when the internet can offer you videos, webcams, forums, informed and misinformed sites, when there are any number of books, of DVDs, any number of this and that. The "Holiday" programme was, though, its own portal, one into a world that was new, different, mysterious. In 1969 foreign holidays were the exception. The destination was largely unknown. What information that was available came from the brochure and was often a work of fiction.
My first Mallorcan holiday was in 1969. Arenal. See how things change. Arenal barely raises a mention on the Brit Mallorcan itinerary nowadays; it's Berlin, Bremen and Baden-Baden. I can remember little of it, except that it was August and at times unbearably hot; except the scene from the hotel room of what amounted to a shanty town on some scrubland where one family appeared to live under a tin sheet. How things change. Except a bar across from the beach where my father and his mate spent many an hour and was memorable if only for being an establishment of alcohol that was not denied to minors. Except going out one night to some show - no idea where or what it was (a manor house maybe) - where they came round with one of those thin-tapered wine/sangria dispensers and literally poured it down your neck, even the necks of minors. Except my older sister and her friend meeting some local boys and there being a bit of a to-do, from which I was excluded. I guess some stuff doesn't really change.
Perhaps there was an element of it all being a status symbol. "We're going foreign this year. Mallorca." Though of course we would have certainly spelt it with a "j" and probably pronounced it with one. We got a colour TV the following year, just in time for the World Cup, but we could also now see holiday destinations as they really were, rather than stripped of their blues and yellows.
The telly was our eye on holiday, it was our only eye. The "Holiday" programme - Cliff Michelmore, John Carter, Frank Bough, Des Lynam, Kathy Tayler, Anne Gregg, Jill Dando, Monty Don. It begat the ITV version with Judith Chalmers, wishing we were there. And so it remained our eye until the devil unleashed the internet and spoiled us with information, spoiled us into becoming virtual tourists, denied the excitement of the unknown. There is of course excitement about holiday, of course there is, but we now know everything we need to know before we even arrive at the check-in. The mystery's gone. The fascination has disappeared. No more are we innocents abroad with innocence as to where we are going. As tourists we are like lovers from whom the spark has gone after the initial lust of newness. Instead we merely cuddle up to our destination and fall asleep in a familiar touch and embrace.
And what of the Mallorcans? Were they to know that on an island many kilometres north were people watching a man in a suit with sturdy-rimmed glasses imparting knowledge as to resorts such as Arenal? Were they to know that the name of their island was to become, for many years, a pejorative by-word for total naffness? Were they to know that this holiday movement was to bequeath Alcúdia its Mile or Can Picafort a whole new town of unrelenting hotelness or Muro a length of road running parallel to its playa and to even more hotelness?
Forty years. Not a lifetime, but millions of holiday lives. No, I don't suppose the Mallorcans or even Cliff Michelmore could have anticipated all those.
QUIZ
Yesterday's title - The band was Love and the theme tune to the original BBC "Holiday" programme was by them and was actually called "The Castle". There is a youtube but thanks to WMG you can't hear it. Shame. Today's title - probably had this before, but seems appropriate.
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