MALLORCA TODAY - Low cost taxis?

The lowcosttravel group has announced the arrival of low-cost taxis to Mallorca. Reservations will need to be made for taxis from Palma airport, and there are possibilities for different types of service. To see what this is all about, go to http://www.lowcosttaxis.com. What do you think of the prices? Don't seem that low cost to me.