The Silly Season: British election and the new tourism season

There was a long article in yesterday's "Diario" which was its introduction to the new season. I've linked it below. For many of you it will probably make no sense, but just a look at its length will indicate the significance of the start of the tourist season. Tourism is not only news in Mallorca, it is the inspiration for comment, letters, angst, anxiety, hopes. The prominence given to tourism in the local press is deserved. It is just a pity that it isn't necessarily mirrored at governmental level. However, in one municipality, Calvia, the mayor, Carlos Delgado, has assumed responsibility for tourism. Calvia, remember, is the home to Magaluf, Santa Ponsa and other resorts. After Palma, it is the single most important tourism town in Mallorca; it might be argued that is more important than Palma.

While Delgado has taken on the tourism brief in an act of politicking - stripping the British-born Kate Mentink of the duty, given her support of his rival in the recent election for leader of the island's Partido Popular (a contest that Delgado lost) - the grafting on of tourism to his mayoral role makes much sense. I have argued, on more than one occasion, that tourism should be firmly in the office of the regional government's president. Delgado may have done something along these lines in Calvia for the wrong reasons, but he is still right to have done so.

Turning to the "Diario" article, there is stuff here about the prospects for "new" markets, most significantly the Russian one. To this end, you may (or may not) be interested to learn that there is now a Russian bar/restaurant in Puerto Alcúdia. It might be a tad more sophisticated than a cult Russian restaurant I used to frequent years ago in Kensington: no alcohol licence so you brought your own, and when you asked the waiter what "red sauce" was, the reply would come: "it's red."

Also buried within the article is a reflection on the British election. See, British politics spreads its tentacles far and wide. There is some optimism for a recovery of both the German and Spanish tourism markets this season, while there is also hope that a change of government in the UK - from Brown to Cameron - will result in a strengthening of the British market on the back of a further strengthening of the pound. This hope might be misplaced, while a hung parliament, so we keep being told (by the Tories if no one else), could be detrimental in terms of markets, the pound more than anything.

It's hard to imagine there being much interest in the UK where an election run-off between Zapatero and Rajoy is concerned, but in Spain, British politics (and French and German) is followed keenly, and not only by some expatriates. It is curious to observe the election from a distance, but it is no less fascinating, even if it seems to matter less than it does to a disillusioned electorate in the UK. Oh, the memories of that glorious spring day of 1 May 1997 and the equally glorious 2 May when one had a skip in one's step despite the hangover. What a shame that we were sold such a pup.

I know what I'll be doing on Thursday night, hoping for a Portillo moment, a Goldsmith-Mellor moment, or something equally as delicious. Bye, bye, Gordy. Hello, Dave. Now, there's a good name for a comedy channel.

The "Diario" article:
http://www.diariodemallorca.es/mallorca/2010/05/02/queda-inaugurado-verano--recuperacion-dicen/566700.html

Any comments to andrew@thealcudiaguide.com please.