Resorts can be changed
The naysayers said it couldn't and wouldn't be done. These were naysayers whose beliefs were clouded by self-interest and an inability to see beyond the status quo. A resort, its image, its offer is for all time. Long live the old resort! The naysayers operated, however, from a manual that does not exist. There is no rule which says that a resort has to remain the same. No rule which says that it should have been as it was in the first place. Magalluf changed.
There is still more to be done
But before we get carried away, and one suspects that too many have, we can't overlook what hasn't changed. The glowing tributes for Magalluf's makeover constantly fail to address the cancerous continuance of the mugger-prostitutes. One thing that was learned was that police operations can make a difference. They did so in Playa de Palma, where the National Police broke up a human-trafficking gang and arrested some thirty individuals. A judge issued restraining orders, some women were taken into care, others were detained. The keys to this were police observation and also, crucially, reports by victims. More than anything, this was a lesson that goes beyond the scope of local police forces. It is an international criminal matter, and one for which the National Police and Guardia Civil should be given all resources possible in working with other police forces and agencies to eliminate. A mantra for Magalluf and Mallorca that politicians and the tourism industry chant is that it is a safe destination. Indeed it is, but it could be safer still.
The end of youth tourism?
We became confused by what this meant. The drunken, loutish element was seemingly being shown the door, and this was heralded as a success. Yet why should there not be youth tourism? It frequently has good levels of disposable income. The question became and now is, what type of youth? Perhaps BH Mallorca - and further developments in Magalluf to come next year - point the way, but not everyone is convinced that this represents such a dramatic shift towards a - might one say - more mature youth market.
Elsewhere, meanwhile, there was the problem of the spring-breakers from different countries but not least from the Spanish mainland. This is a youth tourism that is having potentially disastrous consequences in resorts already dominated by all-inclusive where the season is now compacted into three months. Spring breaks of two to three weeks strip away much of what business there might otherwise be. This might not seem a long period, but where the season is so short, then it most definitely is.
Did someone say all-inclusive?
The strength of the pound, the upgrading of hotels were contributing to a lowering of the all-inclusive offer, or so it was said. Yet all-inclusive was being spoken of as never before, partly because - praise be - politicians had woken from a twenty-year-plus slumber and cottoned onto its existence. The change in government brought with it an apparent determination to regulate, and the administration was provided with a cause into which it could sink its teeth: self-service alcohol. This was bizarre, and it demonstrated how out of touch the political class appears to have been. All that was happening was that the means of delivering alcohol was changing, not the principle of as much alcohol as one holidaymaker can stomach. But it did at least hint at tighter control over what is allowable as part of the all-inclusive offer. Regulation should follow in the not too distant future, but it has to be matched with far tighter inspection. There was a lesson from a different source - the campaign against fraudulent work contracts. Deemed a success, it was because of the additional inspectors specially brought in from the mainland. Regulation is meaningless unless there is the inspection capability to enforce it.
Overcrowded Mallorca
Other regulation was in the air, that of private accommodation, but the emphasis shifted this summer. It was no longer a case of whether to permit the commercialisation of private apartments or of how to enable this, but of the sheer availability. The previous government had sat on its hands and flatly refused to consider any meaningful regulation, and this summer highlighted the absence of such regulation. The massive growth in rental accommodation via the internet was identified as the principal reason why the island reached saturation point. But whatever regulation there might eventually be, without the resources to control it, it will prove as toothless as any for all-inclusive standards.
A record-breaking season it proved to be (for some at any rate), but there was no disguising some reasons why - instability elsewhere most notably. The chief lesson was that, for any advances made, they are inextricably linked to the ups and downs of the competition.
Showing posts with label Youth market. Show all posts
Showing posts with label Youth market. Show all posts
Wednesday, October 28, 2015
Friday, September 16, 2011
Drinking Mallorca By The Bucket
Once upon a time you took a bucket and spade to the beach. You still take a bucket to the beach, but you no longer fill it with sand. You fill it instead with the boys' bevvy. Booze. Booze by the bucketloads.
The season has witnessed a growth in the sale of buckets in Mallorca's resorts, mainly Magalluf, Palmanova, Arenal and Cala Ratjada. The attraction of the bucket is not restricted by culture. Both the Brits and the Germans are bucketheads. There is a whole in their buckets, dear Lisa and liebe Lisa, a whole load of beer in their buckets.
"Drunken tourism" is becoming such an accepted term in the tourism lexicon that the Balearics Tourism Agency should give serious consideration to its inclusion in its marketing strategy. Alongside the alternatives of culture and good scoff, there would also be the promotion of drunken tourism. Where alcohol is concerned, they might have more in mind the attractions of local vino, available from boutique bodegas at absurd prices per bottle and with designer labels. Instead, they've got buckets with a sticky bar code and cold drink at bucketshop prices.
The agency wouldn't of course promote any such thing. All bad for the image and what have you: British and German youths traipsing off to the nearest beach with their buckets, crates of cheap drink and a box of straws. Oh no, you can't have gatherings of public drinking. You wouldn't get the local lads and lasses doing this. Except of course, that's exactly what you do get. If the locals can stage a "botellón", why shouldn't tourists do something similar? And, moreover, do it during the day when the sun's shining.
Boozing has been around in Mallorca as long as mass tourism has been. It might have changed in its nature - the bucket did used to be reserved solely for its accompanying spade in the good old days - but it has always been an essential part of the holiday experience. It was not only essential, it would also have been a badly missed opportunity in those good old days. A handful of pesetas for a liberal measure, followed by another handful of pesetas ... and for the same cost as a couple of Double Diamonds back in the UK, you could get tanked up enough to require a stomach pump.
Resorts in Mallorca may not be the leading exponents of drunken tourism in Spain - Lloret de Mar, as I wrote about previously, lays claim to the number-one slot - they may not even be among the leaders in the Med (think the alternatives such as Zante and its industrial alcohol), but they are still prominent, as they always have been.
Nevertheless, the growth in the phenomenon of drinking by the bucketload is causing sufficient concern for the Mallorca hoteliers' federation to call for a commission to look into the matter. What do they think this will achieve? A ban on the sale of buckets perhaps?
They could always try and get the drinking of alcohol in public places banned. Except they've tried this with the botellón with usually no effect whatsoever. In Alcúdia, there was meant to have been such a ban. If there was (or indeed still is), no one has taken much notice. Moreover, how would you define such a ban? You couldn't stop a holdaymaker (or indeed a local) cracking open a can of Saint Mick on the beach.
What the hoteliers are really concerned about is the fact that there are too many young people pitching up and occupying rooms that the hoteliers would prefer were kept for families. They're never satisfied, are they. TUI, and for once TUI is not trying to skirt the issue, has said that the youth market is important. Of course it's important. It means bums on airline seats and hanging out of balconies in hotels. Hats off to TUI. It is reported as also saying that "golfers and five star hotels alone don't fill airplanes". Well, well, well.
Quite how the youth market with their buckets and beer equates to a TUI vision of sustainable tourism I'm not sure. But sales of holidays are sales of holidays; sustainability can go hang, along with any sense that a tour operator should discriminate in terms of who it actually sells a holiday to. Which it most certainly shouldn't.
Ultimately, there is a fear that the bucketheads will drive away the family tourist. But it is a vastly overstated fear. Mallorca's tourism has always been a mix, as has that of its resorts: a bucket and spade for the kids and a bucket and beer for the older kids.
Any comments to andrew@thealcudiaguide.com please.
The season has witnessed a growth in the sale of buckets in Mallorca's resorts, mainly Magalluf, Palmanova, Arenal and Cala Ratjada. The attraction of the bucket is not restricted by culture. Both the Brits and the Germans are bucketheads. There is a whole in their buckets, dear Lisa and liebe Lisa, a whole load of beer in their buckets.
"Drunken tourism" is becoming such an accepted term in the tourism lexicon that the Balearics Tourism Agency should give serious consideration to its inclusion in its marketing strategy. Alongside the alternatives of culture and good scoff, there would also be the promotion of drunken tourism. Where alcohol is concerned, they might have more in mind the attractions of local vino, available from boutique bodegas at absurd prices per bottle and with designer labels. Instead, they've got buckets with a sticky bar code and cold drink at bucketshop prices.
The agency wouldn't of course promote any such thing. All bad for the image and what have you: British and German youths traipsing off to the nearest beach with their buckets, crates of cheap drink and a box of straws. Oh no, you can't have gatherings of public drinking. You wouldn't get the local lads and lasses doing this. Except of course, that's exactly what you do get. If the locals can stage a "botellón", why shouldn't tourists do something similar? And, moreover, do it during the day when the sun's shining.
Boozing has been around in Mallorca as long as mass tourism has been. It might have changed in its nature - the bucket did used to be reserved solely for its accompanying spade in the good old days - but it has always been an essential part of the holiday experience. It was not only essential, it would also have been a badly missed opportunity in those good old days. A handful of pesetas for a liberal measure, followed by another handful of pesetas ... and for the same cost as a couple of Double Diamonds back in the UK, you could get tanked up enough to require a stomach pump.
Resorts in Mallorca may not be the leading exponents of drunken tourism in Spain - Lloret de Mar, as I wrote about previously, lays claim to the number-one slot - they may not even be among the leaders in the Med (think the alternatives such as Zante and its industrial alcohol), but they are still prominent, as they always have been.
Nevertheless, the growth in the phenomenon of drinking by the bucketload is causing sufficient concern for the Mallorca hoteliers' federation to call for a commission to look into the matter. What do they think this will achieve? A ban on the sale of buckets perhaps?
They could always try and get the drinking of alcohol in public places banned. Except they've tried this with the botellón with usually no effect whatsoever. In Alcúdia, there was meant to have been such a ban. If there was (or indeed still is), no one has taken much notice. Moreover, how would you define such a ban? You couldn't stop a holdaymaker (or indeed a local) cracking open a can of Saint Mick on the beach.
What the hoteliers are really concerned about is the fact that there are too many young people pitching up and occupying rooms that the hoteliers would prefer were kept for families. They're never satisfied, are they. TUI, and for once TUI is not trying to skirt the issue, has said that the youth market is important. Of course it's important. It means bums on airline seats and hanging out of balconies in hotels. Hats off to TUI. It is reported as also saying that "golfers and five star hotels alone don't fill airplanes". Well, well, well.
Quite how the youth market with their buckets and beer equates to a TUI vision of sustainable tourism I'm not sure. But sales of holidays are sales of holidays; sustainability can go hang, along with any sense that a tour operator should discriminate in terms of who it actually sells a holiday to. Which it most certainly shouldn't.
Ultimately, there is a fear that the bucketheads will drive away the family tourist. But it is a vastly overstated fear. Mallorca's tourism has always been a mix, as has that of its resorts: a bucket and spade for the kids and a bucket and beer for the older kids.
Any comments to andrew@thealcudiaguide.com please.
Tuesday, February 08, 2011
Nights On The Tiles
The truth that dare not speak its name.
A survey - yes, another one - finds that 80% of Brits between the ages of 16 and 35 come to Mallorca for one reason: nightlife. Well, not just one reason. There's also the matter of cheap booze. Two reasons then. You can add the other ones; they're not so difficult to figure out. Three reasons. No, four. Four reasons. No one expects the Spanish immoderation.
The same survey discovers, disquietingly, that 22% of Brits (female, one assumes) have in some way been sexually accosted while on holiday in Mallorca. I make no comment, other than that it comes as no surprise. Nor does the revelation that 71% are drunk for half the time, albeit that this seems on the low side.
You feel that behind these findings there is the unstated sound of self-deflecting and holier-than-thou disgust. You wonder quite what motivates Spanish surveys into the behaviour of British (and also, it must be added, German) youth. It's as though a Philistine pursuit of hedonistic nightlifing, too much alcohol and sex are reserved for the marauding hordes of northern Europe. It is, of course, far from the truth.
Barely audible but barely undisguised though this disgust may be, it is highly vocal compared with the truth that dare not be spoken. It is the truth that, for Brit and German youth - and older others whom tourism grandees might prefer to think have other things on their minds - going out at night and drinking are very important.
Getting off their faces and getting laid may be more the preserve of the younger end of the tourism masses - the younger end formerly known as the 18-30 crowd, now younger and older - but there was another survey, one that came out last summer, which found something very similar to this latest one. Of 3,000 tourists - of different ages - this reported that 80% of Brits (the good old 80% again) go to a night bar, club or disco on five or more nights during their stay. Nightlife is not just for the young, and that survey proved the point.
The truth that dare not speak its name is that for the great majority of tourists the priority is not figuring out which damn cell Chopin did or didn't live in; it is not admiring the interior of Palma Cathedral; it is not scrutinising some dust and bits of old stone at the excavations of Alcúdia's Roman town. It is going out. On the razz. On the lash. On the tiles. It is karaoke, trib acts. End of. It is into the wee small hours with a thumping musical accompaniment and next morning's thumping head. End of. Culture is the trip to the market. Excursions are to Pirates. End of. The priority is enjoying yourself. Having fun. It is what, for many, many tourists, holidays are about.
I said the other day that a mistake is made in referring to the "tourism market", as though it were one unified body of humanity. The other mistake is in referring to tourists as tourists. They are holidaymakers. There is a difference in terms of emphasis. One implies going out and having a good time, having a laugh, having some bevvies. I leave you to conclude which one.
The truth that dare not speak its name is that Mallorca has forgotten that people come on holiday. Consequently, the mindset, when it comes, for example, to promotion, is one quite removed from the experiences, the wishes, the motivations of great numbers of holidaymakers, the hoi polloi of the current-day Hi-de-Hi transported to the sun. And this isn't just the "yoof". Anything but.
This survey will be used as a stick with which to beat the drunkard Brit generation, as though such a thing had not previously existed. I can testify to the fact that it did. But it should be looked at more objectively. Combined with the other survey, it says much about what Mallorca represents. This may not be what tourism officialdom would like to think it represents, but it is. This may not be the truth, the whole truth and nothing but the truth where Mallorca's tourism is concerned, but it is a truth nevertheless. Just that they don't want to speak it.
Any comments to andrew@thealcudiaguide.com please.
A survey - yes, another one - finds that 80% of Brits between the ages of 16 and 35 come to Mallorca for one reason: nightlife. Well, not just one reason. There's also the matter of cheap booze. Two reasons then. You can add the other ones; they're not so difficult to figure out. Three reasons. No, four. Four reasons. No one expects the Spanish immoderation.
The same survey discovers, disquietingly, that 22% of Brits (female, one assumes) have in some way been sexually accosted while on holiday in Mallorca. I make no comment, other than that it comes as no surprise. Nor does the revelation that 71% are drunk for half the time, albeit that this seems on the low side.
You feel that behind these findings there is the unstated sound of self-deflecting and holier-than-thou disgust. You wonder quite what motivates Spanish surveys into the behaviour of British (and also, it must be added, German) youth. It's as though a Philistine pursuit of hedonistic nightlifing, too much alcohol and sex are reserved for the marauding hordes of northern Europe. It is, of course, far from the truth.
Barely audible but barely undisguised though this disgust may be, it is highly vocal compared with the truth that dare not be spoken. It is the truth that, for Brit and German youth - and older others whom tourism grandees might prefer to think have other things on their minds - going out at night and drinking are very important.
Getting off their faces and getting laid may be more the preserve of the younger end of the tourism masses - the younger end formerly known as the 18-30 crowd, now younger and older - but there was another survey, one that came out last summer, which found something very similar to this latest one. Of 3,000 tourists - of different ages - this reported that 80% of Brits (the good old 80% again) go to a night bar, club or disco on five or more nights during their stay. Nightlife is not just for the young, and that survey proved the point.
The truth that dare not speak its name is that for the great majority of tourists the priority is not figuring out which damn cell Chopin did or didn't live in; it is not admiring the interior of Palma Cathedral; it is not scrutinising some dust and bits of old stone at the excavations of Alcúdia's Roman town. It is going out. On the razz. On the lash. On the tiles. It is karaoke, trib acts. End of. It is into the wee small hours with a thumping musical accompaniment and next morning's thumping head. End of. Culture is the trip to the market. Excursions are to Pirates. End of. The priority is enjoying yourself. Having fun. It is what, for many, many tourists, holidays are about.
I said the other day that a mistake is made in referring to the "tourism market", as though it were one unified body of humanity. The other mistake is in referring to tourists as tourists. They are holidaymakers. There is a difference in terms of emphasis. One implies going out and having a good time, having a laugh, having some bevvies. I leave you to conclude which one.
The truth that dare not speak its name is that Mallorca has forgotten that people come on holiday. Consequently, the mindset, when it comes, for example, to promotion, is one quite removed from the experiences, the wishes, the motivations of great numbers of holidaymakers, the hoi polloi of the current-day Hi-de-Hi transported to the sun. And this isn't just the "yoof". Anything but.
This survey will be used as a stick with which to beat the drunkard Brit generation, as though such a thing had not previously existed. I can testify to the fact that it did. But it should be looked at more objectively. Combined with the other survey, it says much about what Mallorca represents. This may not be what tourism officialdom would like to think it represents, but it is. This may not be the truth, the whole truth and nothing but the truth where Mallorca's tourism is concerned, but it is a truth nevertheless. Just that they don't want to speak it.
Any comments to andrew@thealcudiaguide.com please.
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