Showing posts with label Tourismphobia. Show all posts
Showing posts with label Tourismphobia. Show all posts

Friday, January 05, 2018

Blockchain To Tourismphobia In 2018

A new year, and there have of course been any number of predictions for tourism in 2018. Some of these have to do with issues beyond Balearic borders. Brexit is one, although the impact of this (if any) still remains one of speculation. Another is Catalonia. I remain unconvinced that a perception of instability in that region will have any negative impact on the Balearics. I don't see why it should have. Indeed it may even work to the benefit of the Balearics. Rather than "borrowing" tourists from Turkey and wherever, the islands might end up borrowing some from the Costa Brava. And they, at any rate, are used to paying a tourist tax.

Associated themes to do with Catalonia's politics may be more of an issue for the Balearics, which means "tourismphobia". More of that below.

Blockchain
Borders are mainly irrelevant when it comes to technology, and the greatest hype for 2018 concerns the blockchain. This is either the most revolutionary concept to yet be unleashed on these fast-moving technological times - it will create a new "internet of value" - or it is the most overstated.

The blockchain, if you are not familiar with it, is the technological infrastructure which enabled the launch of the bitcoin. In essence, it is a highly encrypted peer-to-peer network that requires the solving of a cryptographic maths problem in order to verify individual changes to data records. In other words, it is virtually impossible to hack.

The reason why it is being spoken about as the next big thing for tourism has to do with, for example, storage of traveller identities, the tracking of assets, such as luggage, and the elimination of overbooking. The blockchain will not attract much attention in the news pages because it isn't holiday rentals, tourismphobia or the price of holidays, but behind the scenes, it might indeed prove to be revolutionary.

Airline industry
Crossing physical borders, there is what is going on in the airline industry. IAG has got its hands on Niki and will make it a subsidiary of Vueling. This should represent additional competition to Lufthansa, which took the lion's share of Air Berlin. But the problems experienced last year suggest that there could be further consolidation in the industry, which in turn hints at higher prices, while the problems may not be over.

The financial weakness of some airlines was sharply exposed in 2017, and a report into airline debt-asset ratios points to a particular concern about Norwegian. Its rapid rise has incurred, it is said, a 55% debt value of its assets. By way of contrast, and for example, easyJet's ratio is only 16%. Ryanair's, by the way, is put at 35%.

EU directive
The European Union, as of 1 January, has a new directive with direct impact on tourism. This is the new Package Travel Directive, which member states now have to transpose into national law (and there's little wriggle room for not doing so). It will actually kick in from 1 July. What this directive boils down to is a way of addressing how holidays are now booked. The old directive was for tour operator packages alone because the idea of packages being put together by consumers (and intermediaries) hadn't, in internet terms, been invented.

To cut to the chase, while the directive is very good news for consumer protection, it may well end up costing consumers more. Sellers, whoever they are (not just tour operators), face possibly greater liabilities if things go wrong with holidays, meaning that they are likely to increase prices in order to cover these potential liabilities.

And just to make clear in a Brexit style, the UK government has all along said that it will transpose the directive, regardless of Brexit.

Tourismphobia

Coming to Balearic specifics, the tourist tax increase came into effect on 1 January, albeit that it won't apply until 1 May because of the freeze of the low-season rate. Will it result in the loss of a million tourists? I very much doubt it, though it would be a surprise were there to be an increase in the number of tourists this year. The recovery of other destinations (about which we hear endlessly and with varying degrees of certainty or uncertainty) and the cost of holidays are two factors which would make an increase surprising.

There are others, and Abta has suggested that anti-tourism "tourismphobia" could well be one. The association hasn't come right out and said that this will mean a drop in bookings, but it has implied as such by saying that protests (not only in Mallorca) represent an inflection point. It adds that around a third of holidaymakers are, in general terms, considering trying a new destination this year.

A point with the tourismphobia here has to do with the politics of Catalonia; I'm pretty convinced of this. Arran, who staged the protest with flares in Palma in July, were said to be under the guidance of the CUP, the extremist pro-independence party in Catalonia. How things pan out in Catalonia - either positively or negatively for the independence movement - may just influence things in the Balearics. The politics of independence, of sovereignty, of nationalism are, it seems to me, closely linked to the anti-tourism sentiment.

A response to this is the attempt to tackle "saturation". Holiday rentals, and the likes of Airbnb in particular, are seen as the principal cause of saturation and therefore of unrest. Some of you will disagree on this, but there is an overwhelming sense that politicians, most of the tourism industry and much of the media (including the specialist tourism media) do agree. Given the Balearic legislation and other measures, such as the Tax Agency's demands to be made of Airbnb and other online agencies, it would be additionally surprising if Balearic tourism were to increase in 2018.

Saturday, December 09, 2017

Dealing With Tourismphobia, Not Pointing Fingers

Tourismphobia has raised its less than lovely head again. There have been no "anti-tourist" incidents, but there has been talk, and those doing the talking have been Exceltur and the cruise industry.

Exceltur, the alliance for touristic excellence, is an elite association of 23 companies, most of which are directly involved with travel and tourism. Among these 23 are Iberostar, Melíá, Palladium and Riu: four of the leading hotel groups in the Balearics. To these can be added Globalia, of which Be Live Hotels is a part, and major hotel chains not based in the Balearics - Hotusa, Lopespan, NH, Playa Senator. The other members represent airlines, car rentals, online booking agencies (e.g Hotelbeds, based in Palma), finance, private health, theme parks and transport (in the form of the Renfe rail operator). Facebook is also a member.

So, the membership is weighted towards the hotel sector, and the powerful hotel sector at that. When Exceltur issues its regular tourism industry "barometers" - the latest has just come out - it draws conclusions over and above the statistics provided. According to Exceltur, uncontrolled holiday rentals are the cause of tourismphobia, aka anti-tourism.

Given the presence of the nine hotel groups, this conclusion is hardly surprising. It is also not surprising, as Exceltur has spent the recent past trading reports with Aptur, the holiday rentals association, in seeking to demonstrate an economic benefit from rentals that is significantly different to the one that Aptur maintains, i.e. the Exceltur one is very much lower.

But what about the other members, for example car rentals? Europcar, which now has the go-ahead to acquire Goldcar, is the representative within Exceltur. As we know - or have been told frequently - the vastly increased number of hire cars in Mallorca has been because of the diversion of tourists from other destinations and the increased number of tourists booking holiday rentals. The car-hire sector has thus done well because of holiday rentals.

Facebook is interesting, and not least because it is moving into - you might have guessed it - the rentals market. At present this service operates only in the US, but it will be only a matter of time before it is rolled out elsewhere.

Despite its other members, Exceltur gives the impression of being just a hotelier mouthpiece. As a result, one gets a one-eyed view of an issue like holiday rentals. And the same, it might be said, applies to Aptur on the opposing side of the debate. To assert that tourismphobia is the consequence of uncontrolled rentals is true up to a point, but rentals aren't the only cause.

Too easily neglected in this debate is the role played by social attitudes. Tourism per se is the target of anti-sentiment, and this follows principles set out many years ago by theorists such as George Doxey. A certain point is reached at which attitudes turn to resentment.

One can argue that politicians have whipped up this anti-sentiment, and they have to an extent. But have they just been reflecting a societal attitude, even if it remains - at its most extreme of expression - one of a small minority? There are various contributory factors. Rentals are one. But pay and working conditions are among others, while to take the example of Palma, it was as much the number of cruise-ship passengers as Airbnb rentals that stoked anti-sentiment.

With Exceltur and all others in the tourism sector there needs to be a more nuanced debate and not one that just points fingers. Rentals are not going away, however much Exceltur might want them to. So there has to be some greater accommodation (so to speak) and more objective communications.

At the International Cruise Summit in Madrid, meanwhile, they were discussing tourismphobia and "massification" caused by cruise passengers. On behalf of Royal Caribbean it was noted that under one per cent of all tourists who visit Barcelona do so on a cruise ship. This tiny number, however, is highly and easily visible, which is also the case in Palma; hence, there are the cries of "massification" and the consequent anti-sentiment.

In Palma, by spreading cruise passengers around - which the town hall has been working on - the impact is lessened, so this is probably a policy worthy of further development. Ultimately, though, whatever the cruise industry does to try and show its benefits - which has been done recently with a report identifying the employment created and the total economic benefit - there will still be those who don't wish to listen. There is a social issue with tourism, and it is one that all parties - government, tour operators, hoteliers, Airbnb, cruise operators and others - need to recognise and to arrive at common-sense responses.

Wednesday, August 09, 2017

Legitimising Tourismphobia

You probably won't have heard of the Fundéu BBVA. It is a foundation that was created in 2005 by one of the main news agencies, Efe, and the BBVA bank. Fundéu stands for Fundación del Español Urgente. It coordinates its work with the Real Academia Español, the director of which is the foundation's president. The academy supplies the last word on Spanish usage; its dictionary is of biblical proportions in defining what is correct.

"Urgente" means urgent, but in the context of the foundation it has nuance. Emergent is another meaning. Unlike English, for which words are dreamt up and become common usage without any body truly determining their legitimacy or not, Spanish (like French and other languages) has a form of language arbitration. It is the academy which is the arbiter.

Efe's involvement is key to the purpose of the foundation. The news agency seeks to clarify emergent usage and how it is presented. The foundation has, therefore, issued an edict in respect of one of the new words of the moment. "Turismofobia" is perfectly legitimate usage. Moreover, it is not necessary to place it within quote marks or alternatively to italicise it. Turismofobia is here, because Efe and the foundation have decided that it is.

The anglicisation of this - tourismphobia - has been rarely used. I don't know that I can claim to having been the first to have used it, but in 2011, when I did for the first time, it most certainly was new and seemingly unheard of in English. Six years ago, however, it had emerged in Spanish. And Spain, from what I could ascertain in April last year, was still one of the very few countries to have discovered this phobia. Italy was probably in fact the only other. In that country there has most obviously been the phobia in Venice.

Being Spain, there has to be acknowledgement of separate languages. In Catalan it's the same, save for the substitution of a vowel, but Basque is something else. It is "turismo borroka", and I'm reliably informed that "borroka" means fight as opposed to phobia. The actual meaning isn't especially important; the existence of the term is what is.

The Spanish word is, in a way, somewhat misleading. Regions such as Madrid, Andalusia and the Canaries insist that "turismofobia" isn't present. But it is in Catalan-speaking regions and now also in the Basque Country. Nevertheless, the word is on the lips of many a Castellano speaker, including leading hoteliers and politicians: the national minister for tourism, Alvaro Nadal, regularly refers to it.

Accepted and repeated usage brings with it ever broader awareness and diffusion. Tourismphobia has become a social reality, even if it is impossible to say how deep the phobia is or indeed how widespread it is. But the mere fact of its media legitimacy reflects its presence. And there are those who are only too willing to exploit this presence.

Arran in Mallorca maintain that they are not about tourismphobia. Tourism is not going to disappear, they acknowledge, but it needs to be controlled and regulated. It is causing many problems, just one of which relates to workers. Their conditions need to be improved.

In truth, there aren't many sectors which would disagree with the need to improve conditions, including the hoteliers. But the Arran manifesto of expropriation of this, that and the other is quite plainly ridiculous. What will the workers be doing if a sizable chunk of tourism was to disappear? This manifesto, it needs noting, isn't Arran's. It comes from the political party the group claims not to be formally linked with - the CUP in Catalonia.

The bout of tourismphobia that has been recently witnessed is, in my opinion, as much to do with the politics of the agitating far left as it is with tourism per se. Tourism provides a useful and convenient means through which to express this agitation. There are almost quaint echoes of the chaotic situation during the Second Republic, when anarchists were as crucial to the downfall of the Republic as others. Arran are sort of current-day heirs of that anarchy.

It is no coincidence that the Basques are now in on the act. San Sebastian is a city which has witnessed significant tourism growth in recent years. Similar fears about saturation exist there as they do in Palma, but San Sebastian isn't on the same media radar as Palma or Barcelona. Hence, there is the group Sortu, who want to place it on this radar.

It is Catalans and Basques who are fuelling this phobia, and it has to be seen within the context of independence demands. The CUP isn't an irrelevant party: it has ten seats out of 135 in the Catalonian parliament. It has its agenda and it wants to spread it to Mallorca.  

Tourismphobia, Efe has clarified, is here. The question is whether it is here to stay.

Tuesday, August 08, 2017

The Independence Of Anti-Tourism

It is perhaps easy to over-exaggerate the anti-tourism actions of Arran. Elements of the UK media - there's a surprise - have done so by their traditional resort to hyperbole. The Palma "attack" provided useful images to support the headlines. Without the flares and the smoke, those images would not have had the same impact. A great deal of "terror" can be spread with the odd flare.

Arran, it is understood, have some 500 members in total. Thirteen of these are said to be in Mallorca. Thirteen. Hardly what you would call, to borrow a current buzzword, "massification". The group denies that it is some sort of youth wing of the Candidatura de Unidad Popular (CUP), the far-left Catalonian political party. It is part of a broader left-wing independence movement. This hasn't stopped the CUP paying fines that Arran members have incurred.

Small the numbers are, but size doesn't matter if you get the publicity right: it's all about the flares. What must have narked Arran was the fact that it initially didn't get any. Despite José Hila having said that the town hall was unaware of what took place on 22 July, one finds that hard to believe. Whether it was aware or unaware, there was a gap of more than a week before the images of the flares flared up. Arran made sure of that.

The delay may have been strategic. The release of the images were on the back of news about incidents in Barcelona. For Arran, for the CUP and others within this independence movement, the Palma restaurant attack was evidence of fraternal and coordinated promotion of independence for the Catalan Lands. The flares of Palma extended a hand of warm greeting across the Mediterranean Sea to the brotherhood in Catalonia.

The anti-tourism protests cannot, therefore, be divorced from the politics of the radical, independence-agitating left-wing. Hila, and how some might now wish he was still mayor, has been the only politician from the left to recognise the Palma incident for what it was: an act of opportunism, the framework for which was the theme of the moment - tourism saturation. Hila, careful not to be seen to be critical of partners at the town hall, also said that there needed to be strong condemnatory statements. One took this as meaning that it wasn't for him, having recently relinquished the post as mayor, to issue such statements. Eventually, his successor, Antoni Noguera, said that 22 July was "reprehensible".

But Noguera and also the tourism minister Biel Barceló (both from the same party, Més) couched whatever condemnation they were willing to display with modification. Barceló shares concerns about saturation and massification, even if the type of protest is not the way to demonstrate these concerns.

Herein, however, lies much of the rub. The political narrative of saturation that has existed over the past couple of years in Palma and Barcelona has proved to be fertile ground for unrest. Arran have merely further politicised the already political. The tardiness of response to events in both cities speaks to political sympathy for the views if not the actions of the radical left. Barcelona's mayor, Ada Colau, eventually issued a condemnation. It appeared as though it almost had to be coaxed out of her.

Over the past twenty-four months or so since new, left-wing administrations emerged in Barcelona, in Palma and at the regional Balearic government, the narrative has advanced significantly. So also have the legislative tools for supporting this. It needs remembering that when Més came into government in 2015, the party was intent on reforming rentals' legislation that had made legal apartment holiday rentals impossible. Like PSOE, Més had been critical of the previous Partido Popular government because of its hostility towards apartment rentals and its unwillingness to countenance more liberal regulation. Més, in "anti" terms, had the hoteliers in their sights.

In Barcelona, the saturation theme pre-dated the elections. After the elections, though, issues in Barcelona transferred themselves to Palma and to Mallorca. Airbnb was top of the list. The narrative and the consequent legislation have therefore moved to a situation where housing, employment, the environment, the whole concept of sustainability, coexistence between tourist and resident have converged. The Balearic legislation wasn't initially going to be as complex or as restrictive as it has turned out to be. Barceló and others were caught out by Airbnb and the political arguments emanating from Barcelona.

To all this are now added the demands for independence plus a smattering of anarchy. In Catalonia these demands are real ones. In Mallorca they are a pipedream of some on the left. But this independence desire has ratcheted up the narrative surrounding tourism. It is this which Arran are tapping into. One can over-exaggerate what happened because of the lack of independence sentiment, but a tourismphobia, promoted however unwittingly by some of Mallorca's politicians, is less exaggerated. "We are all tourists," Barceló says in defence. Yes, and so also, strangely enough, do Arran.

Wednesday, August 02, 2017

Terrorising The Tourist Bus

Imagine that you are a tourist taking a trip on the sightseeing bus in Palma or even one (of seemingly several) in Alcudia. You are enjoying the sights. Here is the Cathedral. Or there, in Alcudia, is the site of the old Roman town of Pollentia. While you are enjoying this ride, you are suddenly shocked. More than just shocked. You are scared witless. Four terrorists wearing hoods have leapt onto the bus.

On Thursday last week, tourists in Barcelona were presented with just this scenario. They thought the attackers were terrorists. They weren't. They were four members of Arran, the revolutionary youth movement. A Dutch tourist, with his children, certainly thought they were terrorists. He told a radio station that he had believed they were.

The sightseeing bus had its tyres slashed. Graffiti was daubed on it. The principal message was that tourism kills the neighbourhoods, i.e. the local residential areas which are meant to be for the people of Barcelona. They have been invaded by tourists. By holiday rentals. By Airbnb.

The incident occurred by the Camp Nou football stadium. News of it only emerged almost three days later. The town hall, the police had given no notification of its occurrence. It was, however, noted on social media, not least by Arran themselves. Tourism, the group averred, damages the working classes. And in case anyone wasn't getting the message or thought the bus invasion hadn't taken place, they supplied video evidence.

Arran is linked to a political party known as Candidatura d'Unitat Popular (CUP). Of the extreme left, the CUP advocates anti-capitalist Republicanism, bank nationalisation, Catalonian independence and Spain's exit from the European Union and NATO. The CUP has ten seats (out of 135) in Catalonia's parliament. Either directly or via Arran, it has associations with Valencia and the Balearics, where another link is via Endavant, the socialist organisation for national liberation.

Both Arran and Endavant were involved with the latest display of anti-tourist sentiment in Palma last week. As such, therefore, one can't wholly rule out there being a repetition in Palma of what took place in Barcelona with the sightseeing bus. The two cities are, where anti-tourist protest is concerned, pretty much joined at the hip. But Barcelona is where this protest has been much stronger. There was a previous incident involving the sightseeing bus (blocking its way so that it was stuck for a considerable time). There was a protest against Harmony of the Seas when the giant cruise ship sailed for the first time from Barcelona's port. There have been occupations of apartments and anti-Airbnb banners shown. In May this year, several hotels were "attacked".

In their social media statements, Arran stated that the bus attack was not "tourismphobia". Rather, it was a defence against "barriocidio", which can be translated as something like a form of neighbourhood genocide. The working class is condemned to "misery" because of mass tourism. Arran therefore is fighting against a "predatory and murdering" tourism model. This model creates jobs that are only insecure and temporary. It gentrifies cities. It benefits only a few. There is the need for an alternative and sustainable tourism model.

When one considers all of this, some of it could have been said by Balearic politicians, certainly those of Més or Podemos. In Barcelona, the town hall is headed by Ada Colau. Her grouping, Barcelona en Comú, is a coming-together of her own movement against evictions and political entities of the left. It isn't Podemos but it has some similarities.

One of the councillors with Colau's grouping is Agustí Colom. He is responsible for employment, business and tourism. Faced with what happened with the bus - the town hall having not even previously acknowledged the incident - he has said that the town hall is looking to see if there is any basis for legal action. The impression given is that the town hall is in no desperate hurry to establish the facts and therefore the need for such action. It is being suggested that the town hall will brush it all off in the same way it did with the "attacks" on the hotels, which were more or less categorised as having been a bit of fun.

The bus incident wasn't terrorism in that no one was targeted and no one was hurt. But it was terrorism insofar as tourists were terrorised. To even hint that it was only some youthful revolutionary high-jinks would be utterly irresponsible. But are administrations, such as Barcelona's and perhaps also Palma's, creating the environment for this type of terrorising? Why was Barcelona town hall so apparently reticent in recognising what took place? For fear of damaging the city's tourism image? And where, one might ask, could it lead?

Palma should take note. Some of its councillors should be very careful with what they say.

* Since writing this (on Monday), the town hall and the Catalonian government have said that they will take action against the bus attack. They have also denounced another incident involving Arran: tyres on bikes for rental to tourists in Barcelona were slashed. Jaume Collboni, the second deputy mayor, says that the incidents of "tourismphobia" are expressions of xenophobia that are to be condemned. Barcelona is a "democratic and open city" and there will be "zero tolerance" if similar incidents occur.

On 20 July, Arran were also behind an attack on a restaurant in Palma's Moll Vell. Confetti was thrown over clients and their food and flares were let off.

Saturday, March 11, 2017

Arguing Over Tourismphobia

The national tourism minister, Álvaro Nadal, has not exactly endeared himself to Biel Barceló. The minister, responding to a press question at the Berlin fair about anti-tourist sentiment, said that tourismphobia and prominence given to "saturation" are the result of political interests rather than their being a reflection of social concerns. Moreover, this tourismphobia only exists in the Balearics and Catalonia; nowhere else.

For a Partido Popular politician, which Nadal is, to cite these two regions might itself sound political. Catalonia, politically, we know all about, while its capital - Barcelona - has been right at the centre of the tourismphobia/saturation phenomenon; far more so than the Balearics. The city's mayor, Ada Colau, is light years away from Nadal in political terms.

Biel Barceló doesn't occupy such distant political territory, but he is nevertheless what he is: a left-wing, pro-Majorcan nationalism politician. There is a great deal of water between him and Nadal, some of it the product of more than 200 kilometres of sea. In fact, Barceló would argue, as do others in the Balearics, that it's mostly to do with all that sea: Madrid just doesn't get it where the Balearics are concerned.

Nadal is correct, though, in highlighting the two regions. When I have done research into this so-called tourismphobia, I have only ever found references in the Balearics and Catalonia. It may well exist elsewhere, but if it does, it doesn't make its presence felt.

But is Nadal correct in suggesting that politics have driven the arguments and not society? Up to a point he is. Saturation was first really heard about when Barceló started referring to it in summer 2015. The anti-tourist slogans in Palma appeared several months later. However, is it too simplistic and convenient to draw the conclusion that Nadal has?

Although the word may not have been used, saturation has been an issue bubbling under the surface ever since the days of the old ecotax. There again, one can ask how genuinely societal a development of tourismphobia has been. GOB, the environmentalists, have been agitating in an anti-tourism style for years. Despite their being a "social agent", they are overtly political. There is a blurring, therefore, between social and political. Other groups, ones now enjoying increasing prominence - Terraferida, Palma XXI and Tramuntana XXI - have been a response to the arguments, rather than instigators.

Whatever the political/social balance, Barceló clearly doesn't see politics (his, for instance) as having been the driving force. He was therefore furious with what Nadal had to say. But Barceló can himself appear contradictory. He has spoken against limits being imposed on tourist numbers (saying that it would be impractical to do so), has argued that the tourist tax is not a means of limiting tourists, and yet he wants co-management of the airports for the very reason that the government could then exert some control over numbers.

Responding to Nadal, he made it clear that a way to reduce saturation would be through a reform of the Ley de Arrendamientos Urbanos (the tenancy act). This is because it would, he hopes, limit the number of tourists staying in apartments (the main cause of saturation) and also limit the activities of Airbnb and others. Nadal, it would appear, is not inclined to reform the act, thus seeming to himself contradict Matilde Asián, the secretary of state for tourism, who has implied that she is open to considering this. Instead, Nadal said that there will be a tightening of taxation on the likes of Airbnb.

This only made Barceló more agitated. Rather than Madrid coming to the aid of the Balearics via legislative reform, all the national government does is to want to collect more taxes. The irony of this, one would suggest, wasn't lost on many. Nadal, as with all other PP politicians, is firmly opposed to tourist taxes, which only the Balearics and Catalonia have.

Anyway, political or social, we know that this summer will again be about saturation, with tourismphobia tossed into the mix. And if we didn't know, then GOB were telling the Germans that it will be. Who was it that once said that GOB should put up and become a political party or shut up? A PP politician.

Thursday, January 19, 2017

What If There Hadn't Been Tourism?

Tourismphobia appears to be a mainly Spanish concept. Indeed it seems to be almost exclusively Spanish. Put tourismphobia into Google and you don't get very far, and where you do get leads you mostly to Spain, including a scholar in Girona who's been researching the phobia. Put "turismofobia" into Google, and there's a different result: five pages convinced me that this is very much a Spanish thing.

Which isn't to say that there isn't fear or dislike of tourism elsewhere, just that Spain (certain parts anyway) is where there is an actual phobia. Despite the phobia appearing to be confined to the likes of Barcelona (and Mallorca), its existence is sufficient for the national tourism minister to refer to it. Álvaro Nadal told an audience in Madrid that there needs to be an end to talk of tourismphobia. Tourism is, after all, good for you and especially for the economy. The trouble is trying to convince everyone of the fact.

The apparent existence of this phobia prompted me to seek out evidence of its historical antecedents in Mallorca. What of phobia at the time of the great boom of the 1960s? The research will take a great deal more time than a cursory examination of Google. I am aware that there was a phobia, which then meant what it should mean - a fear rather than dislike or hatred - but documentary evidence will be thin on the ground. In the 1960s, you didn't go around announcing great protests while Fraga and Franco were overseeing things.

The phobia of the sixties for the most part wasn't a phobia. It was more a case of being jocular in a disparaging way. Dubbing someone a "turista" was used to mock. The presence of actual fear was a different thing. It's not as if everyone was blind to what was happening: the destruction of coastal environments; the assault on culture; the quasi-colonialism which tourism represented. Expressing such a fear, however, was not likely to do you any great favours.

It was during the dying years of the regime and afterwards that voices emerged who spoke of the fear. One to have done so was (and is) Miquel López Crespí, the Sa Pobla-based author. Among his output are reflections of the way in which what was once Sa Pobla's beach on the bay of Alcudia was transformed into Playa de Muro. In the process all the memories of simple August nights in the 1950s became just that - memories.

While I was hunting for some evidence, I stumbled across an article from 1984 by Climent Picornell, a professor at the University of the Balearic Islands. It is germane in the sense that tourismphobia, at its most extreme, would see tourism consigned to the bin of economic activity: a point that Nadal was making, if not in quite these words. The article wasn't written from the point of view of the fear but from a consideration of what there would have been, had there not been tourism.

Hypothetical the situation may have been in 1984 and still is today, but a fear hasn't altered over the intervening 33 years. Picornell referred to the "monospecialisation" of the economy - the reliance on one sector of activity. This is something which is widely spoken about nowadays, and within the debate there are those, such as GOB, who advance the case for greater emphasis on agriculture - a reclaiming of the land that was lost during the boom. Picornell wasn't so sure about that. He suggested that an historical emigration would have continued. People would have sought out prospects in the Caribbean and South America.

His focus wasn't agriculture, however. It was industry, and he looked at the establishment and then growth of industrial estates, such as Son Castelló and Can Valero. There were reasons why Asima, the organisation behind these estates, undertook their development. One day, tourism would come to an end, spelling economic catastrophe. There could be no waiting around for this to happen. An alternative was required. 

While the estates might have presupposed the establishment of a thriving, indigenous artisanal industry, the outcome was to prove to be rather different. Even in 1984, Picornell was able to reflect on the way in which the estates had come to serve tourism or to be littered with cash and carrys. Tourism, and all that it bred, including greater consumerism, was all-consuming, and there was of course no catastrophe.

Industry which predated tourism, such as textiles and chemicals, did largely disappear. But had it been necessary for industry, rather than tourism, to dominate, what might the consequences have been? Environmentally, they could have been more savage than anything tourism has served up. And who could possibly say that its competitiveness would have come close to that of tourism? Having a phobia is one thing, eliminating it and replacing it with something else is quite another.

Tuesday, April 19, 2016

The Rise Of Tourismphobia

It's some five years since I wrote an article entitled "Tourismphobia". The word was a straight lift from Spanish. "Turismofobia" was a condition that was being taken increasingly seriously in the summer of 2011. It was largely attributed to the difficult economic circumstances of the time and to the potential undermining of the principle of reciprocity that exists in the relationship between tourism and its destinations. I observed in 2011 that this reciprocity is "one under which a destination opens its doors, accepts there will be changes but expects some compensation". So long as an equilibrium has been and is maintained, any "underlying social tensions caused by tourism" are minimal.

Five years ago, there was little evidence of this phobia in Mallorca, despite the economic crisis. But it was evident elsewhere. Barcelona was a prime example, and the phobia was to get worse, especially in La Barceloneta, where uncontrolled, illegal rentals were attracting a type of youth tourism that was driving residents to despair. Barcelona was also being overrun. There were, some felt, simply too many tourists.

In the Canary Islands, and Tenerife in particular, there was a feeling of "social divorce" arising from the scale and type of tourism. The phobia was never widespread there, but it was sufficiently obvious for efforts to be made in involving local people in tourism and in its promotion and in communicating the benefits of tourism. A similar campaign in Barcelona made even more strenuous efforts in this regard.

Tourismphobia was a minority social problem, but as I concluded in 2011 its growth could not be discounted. With the graffiti in Palma, might one suggest that the phobia is on the increase?

The regional government - Biel Barceló anyway - has sought to downplay the graffiti. Yes, it sends out a bad message, but an "act of vandalism" shouldn't be blown out of proportion. And up to a point, he is right. From the style of the writing, it is thought that the graffiti was the work of no more than two people. Hardly a mass movement, therefore.

Caution needs to be exercised in extrapolating from a possibly isolated incident in saying that tourismphobia - a social rejection of tourism, if you like - is on the increase. In Palma and in Mallorca, it might require some social attitudes research, rather than anecdote, to establish the existence of the phobia: such research has been carried out in Barcelona. But the Palma graffiti may well be a response to what the Spanish tourism journalist, Xavier Canalis, has drawn attention to: tourism gentrification of cities. This gives rise to a fundamental question: who are cities for, residents or tourists?

Palma's centre has experienced an increase in the number of boutique hotels, an increased number of passengers from huge-capacity cruise ships and also a significant increase in the availability of private accommodation. It is the latter, more so than the others, that has raised concerns with politicians. But it is this very expression of concern, and not just regarding Palma by any means, that might be said to contribute to tourismphobia. 

The political narrative at present is focused on overcrowding - the saturation of tourist areas. It also embraces the nature of employment (worker exploitation) and the need for sustainability. The tourist tax, aka the sustainable tourism tax, comes with its in-built narrative, and it is one predicated on a need to extract dues from tourists to address damage caused by tourism (and therefore the individual tourist). In addition, the narrative demonises hotels, a means of attracting tourists who threaten this sustainability. And now, we also have what seems to be a crisis of lack of accommodation, the consequence of property being made available for ever more tourists.

Javier Vich, the president of Palma's hoteliers, has suggested that it is government policy which gave rise to the graffiti. What he was implying is that the more politicians refer to negative consequences of tourism, then the more the public becomes conscious of them and the more, therefore, that attitudes shift away from what was that one-time reciprocity. The consequence is tourismphobia.

Negative attitudes towards tourism have, in recent years, resulted from the "drunken tourism" of Magalluf and from the impact of all-inclusives. The Palma slogans are not representative of either but appear instead to reflect the city's tourism gentrification allied to apparent overcrowding. Such attitudes can be addressed, as in Magalluf. Although the success is open to debate, the process of transformation may well bring about more positive attitudes. Meanwhile, however, there is the constant narrative that can only help to fuel negative perceptions, and the very conceptualistion of the tourist tax adds to these. There is majority public support for the tax, and because the tax is based on a negative premiss of righting damage, the very existence of the tax can only add to negative attitudes.