Tourismphobia has raised its less than lovely head again. There have been no "anti-tourist" incidents, but there has been talk, and those doing the talking have been Exceltur and the cruise industry.
Exceltur, the alliance for touristic excellence, is an elite association of 23 companies, most of which are directly involved with travel and tourism. Among these 23 are Iberostar, Melíá, Palladium and Riu: four of the leading hotel groups in the Balearics. To these can be added Globalia, of which Be Live Hotels is a part, and major hotel chains not based in the Balearics - Hotusa, Lopespan, NH, Playa Senator. The other members represent airlines, car rentals, online booking agencies (e.g Hotelbeds, based in Palma), finance, private health, theme parks and transport (in the form of the Renfe rail operator). Facebook is also a member.
So, the membership is weighted towards the hotel sector, and the powerful hotel sector at that. When Exceltur issues its regular tourism industry "barometers" - the latest has just come out - it draws conclusions over and above the statistics provided. According to Exceltur, uncontrolled holiday rentals are the cause of tourismphobia, aka anti-tourism.
Given the presence of the nine hotel groups, this conclusion is hardly surprising. It is also not surprising, as Exceltur has spent the recent past trading reports with Aptur, the holiday rentals association, in seeking to demonstrate an economic benefit from rentals that is significantly different to the one that Aptur maintains, i.e. the Exceltur one is very much lower.
But what about the other members, for example car rentals? Europcar, which now has the go-ahead to acquire Goldcar, is the representative within Exceltur. As we know - or have been told frequently - the vastly increased number of hire cars in Mallorca has been because of the diversion of tourists from other destinations and the increased number of tourists booking holiday rentals. The car-hire sector has thus done well because of holiday rentals.
Facebook is interesting, and not least because it is moving into - you might have guessed it - the rentals market. At present this service operates only in the US, but it will be only a matter of time before it is rolled out elsewhere.
Despite its other members, Exceltur gives the impression of being just a hotelier mouthpiece. As a result, one gets a one-eyed view of an issue like holiday rentals. And the same, it might be said, applies to Aptur on the opposing side of the debate. To assert that tourismphobia is the consequence of uncontrolled rentals is true up to a point, but rentals aren't the only cause.
Too easily neglected in this debate is the role played by social attitudes. Tourism per se is the target of anti-sentiment, and this follows principles set out many years ago by theorists such as George Doxey. A certain point is reached at which attitudes turn to resentment.
One can argue that politicians have whipped up this anti-sentiment, and they have to an extent. But have they just been reflecting a societal attitude, even if it remains - at its most extreme of expression - one of a small minority? There are various contributory factors. Rentals are one. But pay and working conditions are among others, while to take the example of Palma, it was as much the number of cruise-ship passengers as Airbnb rentals that stoked anti-sentiment.
With Exceltur and all others in the tourism sector there needs to be a more nuanced debate and not one that just points fingers. Rentals are not going away, however much Exceltur might want them to. So there has to be some greater accommodation (so to speak) and more objective communications.
At the International Cruise Summit in Madrid, meanwhile, they were discussing tourismphobia and "massification" caused by cruise passengers. On behalf of Royal Caribbean it was noted that under one per cent of all tourists who visit Barcelona do so on a cruise ship. This tiny number, however, is highly and easily visible, which is also the case in Palma; hence, there are the cries of "massification" and the consequent anti-sentiment.
In Palma, by spreading cruise passengers around - which the town hall has been working on - the impact is lessened, so this is probably a policy worthy of further development. Ultimately, though, whatever the cruise industry does to try and show its benefits - which has been done recently with a report identifying the employment created and the total economic benefit - there will still be those who don't wish to listen. There is a social issue with tourism, and it is one that all parties - government, tour operators, hoteliers, Airbnb, cruise operators and others - need to recognise and to arrive at common-sense responses.
Showing posts with label Exceltur. Show all posts
Showing posts with label Exceltur. Show all posts
Saturday, December 09, 2017
Saturday, October 01, 2016
Hotelier And Airbnb Wars
The Balearic High Court has not dismissed the Majorca Hoteliers Federation's appeal for judicial review of the tourist tax legislation. A reason for having believed it would was that the same court had dismissed a similar appeal against the old ecotax. There was precedence, therefore. It would be interesting to know what the court has discovered this time to rule the appeal admissible. We may in due course find out.
How much of a spanner this puts in the works will not be immediately apparent. There may be none. The hoteliers, as the appellant, will be asked by the court to formally instruct an appeal once all the documentation related to the processing of the legislation has been delivered. One imagines that the federation will do this. Meanwhile, legal services, one guesses, will be chewing over what there might be in the text of the law (and its processing) to have persuaded the court to rule admissibility. Podemos, typically strident in voicing contempt of the hoteliers' appeal, have suggested they would assist the government in any "emergency" decree to shore up any weaknesses.
This is where one enters the complexities of the legislative system. Unrelated to tourism, a similar system arose with the previous government's trilingual teaching scheme. The courts ruled that procedure for its implementation had not been complied with correctly. The then government of the Partido Popular, arguing this was an administrative technicality, rushed in a decree to ensure that the scheme could proceed. It was this as much as anything which led to the lengthy teachers' strike: the government was perceived to have been acting in a high-handed manner in going against the courts.
Were something similar to arise now, there is no one to go on strike, but - and for the moment it is speculation - a federation riposte may be to call for "precautionary measures". Inma Benito, the president, has implied that the federation would not seek these. Not at the moment anyway. If the judge were to rule in favour of any such demand, the tax could be suspended, pending the full judicial review. The consequences would be chaotic.
An emergency decree might be sufficient to stop the appeal in its tracks, but even if it were to be, one wouldn't then rule out the federation making a further challenge. The whole affair seems destined for all-out war.
There's ever more on the related issue of saturation and holiday rentals. Quite by coincidence, the day after writing the article "Is Airbnb The Real Scourge" came a report of actions by anti-Airbnb protesters in Barcelona. They occupied a building where they say the apartments are all illegal tourist lets and pointed out that an owner of one has twelve in all in the city.
The political atmosphere in Barcelona regarding lets is more heated than in Mallorca, and so it is more likely to give rise to such protests (there was also one against "Harmony Of The Seas"). But Barcelona is acting as a lead for others - here and in other European cities - and one can begin to understand that the protesters may have a legitimate point. They argue that far from Airbnb (taken as shorthand to refer to other such sites as well) promoting the so-called collaborative economy, it is fostering a speculative economy that is based on tourist accommodation, a great deal of it illegal. They have some curious allies in this thinking, such as Exceltur, the alliance for touristic excellence, of which leading Mallorcan hoteliers are members.
The Barcelona protesters insist that Airbnb knows full well what is licensed and what isn't, but chooses to ignore the distinction to its own benefit and to the benefits of multiple property owners. The company says that 73% of those who advertise their properties only have the one (which does leave 27% who have more) and that the city's economy benefits to the tune of 740 million euros per annum because of its activities.
The reverse of this percentage, at least where Mallorca is concerned and according to Exceltur, is that 70% of owners have more than one property that is being promoted via Airbnb or other sites.
Who's right and who's wrong in all this? It's another war.
How much of a spanner this puts in the works will not be immediately apparent. There may be none. The hoteliers, as the appellant, will be asked by the court to formally instruct an appeal once all the documentation related to the processing of the legislation has been delivered. One imagines that the federation will do this. Meanwhile, legal services, one guesses, will be chewing over what there might be in the text of the law (and its processing) to have persuaded the court to rule admissibility. Podemos, typically strident in voicing contempt of the hoteliers' appeal, have suggested they would assist the government in any "emergency" decree to shore up any weaknesses.
This is where one enters the complexities of the legislative system. Unrelated to tourism, a similar system arose with the previous government's trilingual teaching scheme. The courts ruled that procedure for its implementation had not been complied with correctly. The then government of the Partido Popular, arguing this was an administrative technicality, rushed in a decree to ensure that the scheme could proceed. It was this as much as anything which led to the lengthy teachers' strike: the government was perceived to have been acting in a high-handed manner in going against the courts.
Were something similar to arise now, there is no one to go on strike, but - and for the moment it is speculation - a federation riposte may be to call for "precautionary measures". Inma Benito, the president, has implied that the federation would not seek these. Not at the moment anyway. If the judge were to rule in favour of any such demand, the tax could be suspended, pending the full judicial review. The consequences would be chaotic.
An emergency decree might be sufficient to stop the appeal in its tracks, but even if it were to be, one wouldn't then rule out the federation making a further challenge. The whole affair seems destined for all-out war.
There's ever more on the related issue of saturation and holiday rentals. Quite by coincidence, the day after writing the article "Is Airbnb The Real Scourge" came a report of actions by anti-Airbnb protesters in Barcelona. They occupied a building where they say the apartments are all illegal tourist lets and pointed out that an owner of one has twelve in all in the city.
The political atmosphere in Barcelona regarding lets is more heated than in Mallorca, and so it is more likely to give rise to such protests (there was also one against "Harmony Of The Seas"). But Barcelona is acting as a lead for others - here and in other European cities - and one can begin to understand that the protesters may have a legitimate point. They argue that far from Airbnb (taken as shorthand to refer to other such sites as well) promoting the so-called collaborative economy, it is fostering a speculative economy that is based on tourist accommodation, a great deal of it illegal. They have some curious allies in this thinking, such as Exceltur, the alliance for touristic excellence, of which leading Mallorcan hoteliers are members.
The Barcelona protesters insist that Airbnb knows full well what is licensed and what isn't, but chooses to ignore the distinction to its own benefit and to the benefits of multiple property owners. The company says that 73% of those who advertise their properties only have the one (which does leave 27% who have more) and that the city's economy benefits to the tune of 740 million euros per annum because of its activities.
The reverse of this percentage, at least where Mallorca is concerned and according to Exceltur, is that 70% of owners have more than one property that is being promoted via Airbnb or other sites.
Who's right and who's wrong in all this? It's another war.
Thursday, July 21, 2011
The Seven Pillars Of Tourism Wisdom
Exceltur is the "alliance for touristic excellence". It is a body that comprises some of Spain's leading hotel groups (and therefore Mallorca's hotel groups as many of them are Mallorcan) as well as travel agencies, car-rental agencies, financial services companies and more. Its remit, as you might gauge from what it stands for, is to look at how to improve and develop Spanish tourism. As part of this mission, it undertakes annual surveys of tourism competitiveness in the different regions of Spain.
The survey for 2010 (MoniTUR - very clever) has just been published. A collaboration with the consultancy group Deloitte, the new survey doesn't make great reading for the Balearics. The islands are still in the top half of Spain's regions, but they have slipped one place to sixth. In itself, this doesn't sound particularly dramatic, but when you study closely the so-called "seven pillars" of competitiveness that form the basis of the survey, it is.
Of the seven regions that lost competitive value in 2010, the loss by the Balearics is greater than that of any other region. Of the seven "pillars", a gain has been made in only two, one of which (economic and social results) is insignificant. The other gain, that in transport accessibility and connections, is significant. More of this below.
The other five measures all register a fall. The two greatest are in "diversification and categorisation of tourism products" and in "strategic marketing vision and commercial support". This latter measure has tumbled almost ten points compared with 2009. Only one other region of Spain has performed worse - Murcia - and it is one of the least competitive parts of the country.
As with strategic vision, only one autonomous community does worse when it comes to diversification, the Basque Country. Yet, diversification has meant to have been one of the "big things". You might remember what this entails. Golf, hiking, gastronomy, culture ... . Do you really want me to go on?
Diversification and the vision thing are two sides of the same coin, a badly minted one in Balearics terms. One, diversification, leads from the other. Or at least I think this is how it's meant to go. A problem, however, is what strategic marketing vision means. In consultancy management speak, very little usually. But we can just about suss what they're on about: lack of leadership, lack of planning, lack of any meaningful action. In the Spanish league table of tourism competitiveness, the collective Balearics tourism officialdom has been the Avram Grant - they haven't known what they've been doing.
This isn't completely true. The disgraced ex-tourism minister Miguel Nadal knew full well what he was doing. Allegedly. Unfortunately, it wasn't anything to do with tourism. And Nadal did have a strategy institute that he could call on at the ministry, the now defunct Inestur, up to its neck in as much alleged wrongdoing as the one-time minister.
But let's not dwell too much on the past. A whole bright new tourism competitiveness future beckons for the Balearics, thanks to he In Whom We Trust. Unlike his predecessors, who gave the impression of not having graduated beyond the Janet and John book of tourism clichés, Carlos Delgado does seem to get it. He appears to have been on the 101 course of Strategic Marketing for New Balearics Tourism Ministers, if an observation as to how Calvia should be spoken about in marketing terms is anything to go by. Don't call it Calvia, because no one knows where Calvia is or what it is. Do call the individual resorts Santa Ponsa, Magalluf and so on. It's an encouraging start. Blindingly obvious to anyone other than a tourism official, but encouraging nonetheless.
And Delgado will, we hope, set in motion some diversification. Converting Mallorca into one giant theme park is an excellent idea. Not that he has actually said this, but he has given encouragement to the idea of theme parks that the enviro-lobby have hitherto so successfully managed to boot into the long grass of a finca or several.
So, next year we can look forward, with any luck, to MoniTUR giving the Balearics some better marks. But there just remains this business of transport accessibility and connections, the one area of improvement, according to the report. Which connections is it referring to exactly? Those with Germany? With Russia? Yes, both good and getting better. The UK? In winter?
Strategic marketing vision and diversification are fine. They can lead to new products and new opportunities for tourism. But they're not much use if no one can get a flight. Or perhaps the UK isn't part of the strategic marketing vision.
Any comments to andrew@thealcudiaguide.com please.
The survey for 2010 (MoniTUR - very clever) has just been published. A collaboration with the consultancy group Deloitte, the new survey doesn't make great reading for the Balearics. The islands are still in the top half of Spain's regions, but they have slipped one place to sixth. In itself, this doesn't sound particularly dramatic, but when you study closely the so-called "seven pillars" of competitiveness that form the basis of the survey, it is.
Of the seven regions that lost competitive value in 2010, the loss by the Balearics is greater than that of any other region. Of the seven "pillars", a gain has been made in only two, one of which (economic and social results) is insignificant. The other gain, that in transport accessibility and connections, is significant. More of this below.
The other five measures all register a fall. The two greatest are in "diversification and categorisation of tourism products" and in "strategic marketing vision and commercial support". This latter measure has tumbled almost ten points compared with 2009. Only one other region of Spain has performed worse - Murcia - and it is one of the least competitive parts of the country.
As with strategic vision, only one autonomous community does worse when it comes to diversification, the Basque Country. Yet, diversification has meant to have been one of the "big things". You might remember what this entails. Golf, hiking, gastronomy, culture ... . Do you really want me to go on?
Diversification and the vision thing are two sides of the same coin, a badly minted one in Balearics terms. One, diversification, leads from the other. Or at least I think this is how it's meant to go. A problem, however, is what strategic marketing vision means. In consultancy management speak, very little usually. But we can just about suss what they're on about: lack of leadership, lack of planning, lack of any meaningful action. In the Spanish league table of tourism competitiveness, the collective Balearics tourism officialdom has been the Avram Grant - they haven't known what they've been doing.
This isn't completely true. The disgraced ex-tourism minister Miguel Nadal knew full well what he was doing. Allegedly. Unfortunately, it wasn't anything to do with tourism. And Nadal did have a strategy institute that he could call on at the ministry, the now defunct Inestur, up to its neck in as much alleged wrongdoing as the one-time minister.
But let's not dwell too much on the past. A whole bright new tourism competitiveness future beckons for the Balearics, thanks to he In Whom We Trust. Unlike his predecessors, who gave the impression of not having graduated beyond the Janet and John book of tourism clichés, Carlos Delgado does seem to get it. He appears to have been on the 101 course of Strategic Marketing for New Balearics Tourism Ministers, if an observation as to how Calvia should be spoken about in marketing terms is anything to go by. Don't call it Calvia, because no one knows where Calvia is or what it is. Do call the individual resorts Santa Ponsa, Magalluf and so on. It's an encouraging start. Blindingly obvious to anyone other than a tourism official, but encouraging nonetheless.
And Delgado will, we hope, set in motion some diversification. Converting Mallorca into one giant theme park is an excellent idea. Not that he has actually said this, but he has given encouragement to the idea of theme parks that the enviro-lobby have hitherto so successfully managed to boot into the long grass of a finca or several.
So, next year we can look forward, with any luck, to MoniTUR giving the Balearics some better marks. But there just remains this business of transport accessibility and connections, the one area of improvement, according to the report. Which connections is it referring to exactly? Those with Germany? With Russia? Yes, both good and getting better. The UK? In winter?
Strategic marketing vision and diversification are fine. They can lead to new products and new opportunities for tourism. But they're not much use if no one can get a flight. Or perhaps the UK isn't part of the strategic marketing vision.
Any comments to andrew@thealcudiaguide.com please.
Thursday, January 21, 2010
Smokey And The Banned-It: Part Two
Following up on yesterday's piece about the smoking ban, the local health minister has dismissed - as you might expect - the idea that this will lead to "total ruination" of the bar and restaurant sector. She has also sought to remind everyone that the ban is part of a wider European Union-inspired drive to enforce total prohibition in public places in all countries by 2012. When all else fails in the winning of hearts and minds, blame it all on Brussels. She has also been at pains to point out that more stringent enforcement has been applied elsewhere, such as in the UK, so that's alright then; it's all a question of degree. Where she has more justification is in pointing out that a ban has not proved to be particularly harmful in Italy, another grand smoking country, and though the measure has proved to have popular support in Italy, she might have added that Italian bar owners have been adept at finding the odd loophole. Without naming them, she says that bans have resulted in increased numbers of customers in some countries. It might be interesting to know which ones.
As always, it comes down to how politicians want to spin the issue. Sra. Buades (the health minister) has not seemingly referred to the Croatian backtracking or to the lack of enforcement in Greece, but despite all this, one can pretty much safely assume that the ban in Spain, and therefore Mallorca, will go ahead, albeit that no date has been set.
On this topic, my thanks to Dave for drawing attention to the harmful impact of the smoking bans on country pubs in Scotland. He calls for "more freedom to choose, less proscription". Amen to that, whatever the cause, only problem being, Dave, that Europe ain't going to let there be a choice.
IVA and tourism
The Spanish Government has been getting it in the neck again about the decision to increase IVA (VAT). At the annual leaders in tourism forum in Madrid, staged by the hotel and tourism association Exceltur, the president of this association has stated that the increase is a mistake. Almost no-one seems to think it is a good idea, especially as tourism in other countries has been treated more kindly in having tax cuts. The president believes that the Government has not shown tourism the same consideration as it has other sectors of the economy. Elsewhere, there have been calls to bring the rate of IVA for tourism-related business down to 4%, which is the rate currently applied to newspapers.
At this forum, the great and good of the tourism world have been having their say as to the travails of the Spanish tourism industry. More is needed in terms of modernisation, there is over-supply etc, etc. None of it new in other words. And nothing concrete being offered either, unless you count the concrete that would go to improving infrastructures. One does have to wonder about these forums and conferences. Statements of the bleeding obvious but no obvious plans or suggestions.
Señor 80 Cents - Café Zapatero
And something else for the Spanish Government, specifically Sr. Zapatero. Recently, I discovered that he is widely referred to as Mr. Bean. I hadn't appreciated this to be the case, having myself dubbed him that on the day he first won the presidency. Physically, there is a resemblance, but it was his manner, when he won the election in 2004, more than appearance, that smacked of Rowan Atkinson's character. He hadn't been expected to win. As a consequence, he looked sheepish, awkward, perplexed and not a little bit like he was out of his depth. And a few months ago, he made what has been a celebrated gaffe. On Spanish TV, there is this thing called "I've Got A Question For You". President Zap was grilled by an audience, one member of this asking him to give the normal price of a coffee. 80 centimos came the response, accompanied by tittering in the audience. The youtube* of this finishes with the president saying "depende", i.e. it depends, which is true. Depends where, what type of coffee and so on. You could get a coffee for 80 cents, though it would be unusual. The Dunkin Donuts chain has now started its own 80 cent coffee, an "anti-crisis coffee", promoted with the help of a photo of a Zapatero double. Who could that be? Mr. Bean perhaps. And no, no jokes about coffee beans, please.
* http://www.youtube.com/watch?v=4382KyAnP-M
Any comments to andrew@thealcudiaguide.com please.
As always, it comes down to how politicians want to spin the issue. Sra. Buades (the health minister) has not seemingly referred to the Croatian backtracking or to the lack of enforcement in Greece, but despite all this, one can pretty much safely assume that the ban in Spain, and therefore Mallorca, will go ahead, albeit that no date has been set.
On this topic, my thanks to Dave for drawing attention to the harmful impact of the smoking bans on country pubs in Scotland. He calls for "more freedom to choose, less proscription". Amen to that, whatever the cause, only problem being, Dave, that Europe ain't going to let there be a choice.
IVA and tourism
The Spanish Government has been getting it in the neck again about the decision to increase IVA (VAT). At the annual leaders in tourism forum in Madrid, staged by the hotel and tourism association Exceltur, the president of this association has stated that the increase is a mistake. Almost no-one seems to think it is a good idea, especially as tourism in other countries has been treated more kindly in having tax cuts. The president believes that the Government has not shown tourism the same consideration as it has other sectors of the economy. Elsewhere, there have been calls to bring the rate of IVA for tourism-related business down to 4%, which is the rate currently applied to newspapers.
At this forum, the great and good of the tourism world have been having their say as to the travails of the Spanish tourism industry. More is needed in terms of modernisation, there is over-supply etc, etc. None of it new in other words. And nothing concrete being offered either, unless you count the concrete that would go to improving infrastructures. One does have to wonder about these forums and conferences. Statements of the bleeding obvious but no obvious plans or suggestions.
Señor 80 Cents - Café Zapatero
And something else for the Spanish Government, specifically Sr. Zapatero. Recently, I discovered that he is widely referred to as Mr. Bean. I hadn't appreciated this to be the case, having myself dubbed him that on the day he first won the presidency. Physically, there is a resemblance, but it was his manner, when he won the election in 2004, more than appearance, that smacked of Rowan Atkinson's character. He hadn't been expected to win. As a consequence, he looked sheepish, awkward, perplexed and not a little bit like he was out of his depth. And a few months ago, he made what has been a celebrated gaffe. On Spanish TV, there is this thing called "I've Got A Question For You". President Zap was grilled by an audience, one member of this asking him to give the normal price of a coffee. 80 centimos came the response, accompanied by tittering in the audience. The youtube* of this finishes with the president saying "depende", i.e. it depends, which is true. Depends where, what type of coffee and so on. You could get a coffee for 80 cents, though it would be unusual. The Dunkin Donuts chain has now started its own 80 cent coffee, an "anti-crisis coffee", promoted with the help of a photo of a Zapatero double. Who could that be? Mr. Bean perhaps. And no, no jokes about coffee beans, please.
* http://www.youtube.com/watch?v=4382KyAnP-M
Any comments to andrew@thealcudiaguide.com please.
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