When Maria Antonia Munar and Celesti Alomar, respectively the former president of the Council of Mallorca and regional tourism minister, once advocated a greater quality of tourist and took particular aim at the Germans, the reaction was one of outrage in Germany. Or one should say among certain elements of that country's media. As always, the words of the politicians were blown out of proportion, but the press in Germany, e.g. Bild, managed to whip up sufficient offence for the number of German tourists to fall sharply in 2002 (there were other factors, i.e. the ecotax and a faltering German economy at the time).
There is now something of a repetition. Palma's mayor Antoni Noguera has referred to "rubbish" tourists from Germany (his term might also be translated as junk or even scum). Bild has taken umbrage and so have opposition politicians in Palma. Irresponsible, says the PP's Marga Duran, ignoring the fact that Noguera was talking about recent incidents which quite clearly demonstrate that there is a breed of German tourist (in Playa de Palma) which is indeed rubbish.
The non-Bild-reading Germans will be among those agreeing with Noguera. He has called out a sector of German tourism and was not wrong to have done so. What Bild and some others might care to reflect on is the fact that this issue does crop up fairly repeatedly. The message might eventually get through.
The difference now is that Noguera has taken specific aim at behaviour. Munar and Alomar were more concerned with spending power, as was - in 2013 - the then deputy mayor with tourism responsibilities Alvaro Gijón. He had advocated a policy of increasing quality in Playa de Palma. His words were misinterpreted, Bild believing that "our favourite island" was coming to an end. Gijón was planning a resort for the rich in "Germany's most popular party zone". The assault on Gijón and the defence of German tourists was such that the paper took issue with any attempt to deny tourists the right to take "buckets of sangria" onto the beach.
One of the images of Playa de Palma over the years (and it is the case elsewhere) has been the bucket of booze with long straws. There is now renewed talk of banning supermarkets from selling the booze buckets, which is another aspect of the general attempt to eliminate rubbish tourism on a broad scale in Mallorca. It was this image that Bild defended, and so also defended the right of German tourists to get drunk. The headline was something along the lines of "hands off Ballermann", i.e. let the tourists drink at Balneario 6, which has long been the epicentre of drunken tourism.
A further difference now is that Noguera's rubbish tourism is not confining itself to the earlier season. Residents' groups are saying that it extends into the main season and they are identifying a type of tourism which unashamedly only comes to drink. As such, therefore, moves to promote greater quality in tourism and to place families, responsible tourists in general over the low-grade category are failing. Once more, the tour operators need to share some of the blame. But above all, it is the tourists themselves who are to blame. Rubbish tourists? Kick 'em out.
Showing posts with label Drunkenness. Show all posts
Showing posts with label Drunkenness. Show all posts
Sunday, July 09, 2017
Tuesday, May 03, 2016
Very Many Drunken Tourists
Johanna, 20. Never having been to Arenal, she went off with a friend to take a look. When she returned (to Playa de Muro), she reported, with the slightly mangled English that Germans sometimes betray, that many tourists were "very drunken" (German for drunk is "betrunken", so it's an easy mistake to make).
Drunken tourists are flavour of the month once more. German ones predominantly. Playa de Palma - Arenal and all - is German sunbedsraum land. And German bierkeller land. It celebrates a drinking culture, one in particular of Bavaria, where I used to live. Drink, beer most obviously, is engrained into this culture. Yet it is not like a British drink culture.
Of course, it is perfectly acceptable to get legless. Indeed, when it comes to the annual "Kirchweih" (the peculiarly named village and town fiestas for dedication to the church), local businesses will have their tables at the bierfest. They positively insist that everyone gets rat arsed. But what is not acceptable is to get "very drunken" and out of control. Nor is it acceptable to treat the institutionalised nature of drinking as bingeing. The line might seem fine, but bingeing it is not.
While British drinking culture can appear to have no control and no limits, Germany's has both. But transport an element of the nation's tourists to Mallorca and it's that old rivalry all over again. Very many drunken tourists. Which side is the winner?
There's a newspaper headline. Spanish. "Mallorca declares war on drunkenness in public areas." This, specifically, is tourist drunkenness, though not exclusively; tourists are not responsible for the drunkenness of Santa Catalina's "tardeo". The war has been declared nevertheless, and it is on account of drinking events in public areas: in Playa de Palma with its manifestations of German drinking culture. Controlled for the most part, it is - all the same - inclined to spill out onto the streets with its pants down and its voice at high volume. Bingeing is being organised. In public areas. War has therefore been declared.
It has happened before. Last year, for example. On two weekends in early season, the drunken tourists were of sufficient number to have brought traffic to a standstill. Videos were posted. There was no mistaking the national origin of this drunkenness. Yet little was said or done. The mood has now changed. Or appears to have. Palma has caught the Calvia bug. Tough on drink, tough on the causes of drink. Supposedly, anyway.
Perpetually smiling mayor, José Hila, was joined by the ray of sunshine at the tourism ministry, Biel Barceló. They strolled along the prom in Playa de Palma, the latest head of police walking with them. Why? They were examining the general area where another public-area drinking event (unauthorised) was scheduled for the following day. Would a stroll on the day in question not have been of greater value? See for themselves; that sort of thing. Or, as with other wars, do the chiefs prefer to absent themselves from the front line - Playa de Palma's in this instance - and only learn about casualties via dispatches?
The very drunken tourists of Arenal are not alone of course. Remember Magalluf? Heard about Santa Ponsa? Ah yes, Santa Ponsa, only now coming into Calvia radar distance. You'll surely remember Magalluf though. All those determined to provide the resort with touristic gentrification. Such as tour operators. Such hypocrites. Is TUI, German TUI, alone in its type of publicity? The company has removed it, following a complaint from one of the war chiefs, i.e. Barceló. It was advertising fun until the doctor comes (that was one of the slogans). For 390 euros, 4-star. Yes, you can up the star rating, as Mallorca pursues its up-marketing, but it doesn't mean that you remove the drinking. In the lower part of the season there are rooms and planes to be filled, niche markets to be attracted. The fine words of tour operators and others count for very little. Hypocrites.
Where will the battle lines of this war be? Barceló intimates that there are to be continuous inspections in tourist resorts. Continuous? Inspections? Who by? Which resorts? Shall we guess? The resorts of political necessity, namely Magalluf and Playa de Palma. The war chiefs are largely unaware of the existence of others. Santa Ponsa they are now learning about, but what of Cala Ratjada or Alcudia? In the latter the incidents are minimal, but there have been incidents nonetheless and of an entirely Spanish origin.
In Catalonia they've declared their own war: official disassociation from any company - tour operator, whatever - which promotes drunken tourism, a move driven partly by the promotion of spring breaks, such as that of Salou ("the premier orgy in Spain"). Tough on drink, tough on the causes of drink: the organisers, the promoters. Mallorca should do likewise. It's war, Sr. Barceló.
Drunken tourists are flavour of the month once more. German ones predominantly. Playa de Palma - Arenal and all - is German sunbedsraum land. And German bierkeller land. It celebrates a drinking culture, one in particular of Bavaria, where I used to live. Drink, beer most obviously, is engrained into this culture. Yet it is not like a British drink culture.
Of course, it is perfectly acceptable to get legless. Indeed, when it comes to the annual "Kirchweih" (the peculiarly named village and town fiestas for dedication to the church), local businesses will have their tables at the bierfest. They positively insist that everyone gets rat arsed. But what is not acceptable is to get "very drunken" and out of control. Nor is it acceptable to treat the institutionalised nature of drinking as bingeing. The line might seem fine, but bingeing it is not.
While British drinking culture can appear to have no control and no limits, Germany's has both. But transport an element of the nation's tourists to Mallorca and it's that old rivalry all over again. Very many drunken tourists. Which side is the winner?
There's a newspaper headline. Spanish. "Mallorca declares war on drunkenness in public areas." This, specifically, is tourist drunkenness, though not exclusively; tourists are not responsible for the drunkenness of Santa Catalina's "tardeo". The war has been declared nevertheless, and it is on account of drinking events in public areas: in Playa de Palma with its manifestations of German drinking culture. Controlled for the most part, it is - all the same - inclined to spill out onto the streets with its pants down and its voice at high volume. Bingeing is being organised. In public areas. War has therefore been declared.
It has happened before. Last year, for example. On two weekends in early season, the drunken tourists were of sufficient number to have brought traffic to a standstill. Videos were posted. There was no mistaking the national origin of this drunkenness. Yet little was said or done. The mood has now changed. Or appears to have. Palma has caught the Calvia bug. Tough on drink, tough on the causes of drink. Supposedly, anyway.
Perpetually smiling mayor, José Hila, was joined by the ray of sunshine at the tourism ministry, Biel Barceló. They strolled along the prom in Playa de Palma, the latest head of police walking with them. Why? They were examining the general area where another public-area drinking event (unauthorised) was scheduled for the following day. Would a stroll on the day in question not have been of greater value? See for themselves; that sort of thing. Or, as with other wars, do the chiefs prefer to absent themselves from the front line - Playa de Palma's in this instance - and only learn about casualties via dispatches?
The very drunken tourists of Arenal are not alone of course. Remember Magalluf? Heard about Santa Ponsa? Ah yes, Santa Ponsa, only now coming into Calvia radar distance. You'll surely remember Magalluf though. All those determined to provide the resort with touristic gentrification. Such as tour operators. Such hypocrites. Is TUI, German TUI, alone in its type of publicity? The company has removed it, following a complaint from one of the war chiefs, i.e. Barceló. It was advertising fun until the doctor comes (that was one of the slogans). For 390 euros, 4-star. Yes, you can up the star rating, as Mallorca pursues its up-marketing, but it doesn't mean that you remove the drinking. In the lower part of the season there are rooms and planes to be filled, niche markets to be attracted. The fine words of tour operators and others count for very little. Hypocrites.
Where will the battle lines of this war be? Barceló intimates that there are to be continuous inspections in tourist resorts. Continuous? Inspections? Who by? Which resorts? Shall we guess? The resorts of political necessity, namely Magalluf and Playa de Palma. The war chiefs are largely unaware of the existence of others. Santa Ponsa they are now learning about, but what of Cala Ratjada or Alcudia? In the latter the incidents are minimal, but there have been incidents nonetheless and of an entirely Spanish origin.
In Catalonia they've declared their own war: official disassociation from any company - tour operator, whatever - which promotes drunken tourism, a move driven partly by the promotion of spring breaks, such as that of Salou ("the premier orgy in Spain"). Tough on drink, tough on the causes of drink: the organisers, the promoters. Mallorca should do likewise. It's war, Sr. Barceló.
Sunday, October 20, 2013
Tackling Chaos In Magalluf
So, Calvià town hall has come up with a cunning plan to beef up security and to tackle delinquency in Magalluf next summer. For the record, these measures will include illuminating the beach at night (assuming this does not affect aircraft), closing the Punta Ballena to traffic at night, installing surveillance cameras and extra policing. The town hall also intends talking with the "responsible authorities" to deal with the matter of party boats and with businesses to address issues to do with bar crawls.
To say that the town hall has come in for a fair share of criticism this summer would be an understatement. Whether measures it has now announced will satisfy its critics and whether they will have any real effect will only be known next summer. At least it has reacted, though.
The problems in Magalluf are that well-known that they really don't require my repeating them. It is the fact that they are well-known, however, that has prompted the level of criticism aimed at the town hall as well as the kind of accusations made about local police which will only go away if future action is concerted and is seen to be applied with evenhanded rigour.
For all this, the town hall, as with Palma and Llucmajor town halls, deserves some sympathy. The problems in Magalluf, Playa de Palma and Arenal are many, and not all of them are ones that town halls or local police forces are equipped to deal with or should even be expected to deal with; people falling off balconies comes into the latter category, organised criminality comes into the former.
These many problems can be defined in two main ways. One is that of what might be called anti-social behaviour (drunkenness and its attendant issues). The second is crime pure and simple. Anti-social behaviour may slip into crime when violence occurs but it is essentially, if not always in practice, containable by the different police bodies. A manifestation of such behaviour which could have become violent but which didn't was the way in which cars on Punta Ballena have been surrounded by drunk and offensive young tourists. The videos of this - and Javier Pierotti was the one who did most to draw attention to it - were shocking. The town hall will now close the street to traffic. It's a simple enough measure, thus proving that some incidents can be contained and even prevented.
It is the crime, though, which is by far the greater problem. It is one that the town halls cannot tackle. Only the National Police and Guardia Civil can, but even they are presented with obstacles. The most obvious criminality is that of the mugging prostitutes. These women, for the most part, ply their trade against their will. It has been shown by the arrest of gang organisers in Playa de Palma that women had been brought from Nigeria and forced into what they do.
The police can round up these women, just as they can round up looky-looky men who are in Mallorca illegally, but doing anything with them is a very different matter. The impotence of police forces - the National Police, the Guardia and local police - is mirrored elsewhere on the island where problems are not as they are in Magalluf but are there nonetheless. Lock a looky-looky man up for the night, and then what? Fine him? How's he going to pay? Deport him? It's a very long, complex and expensive business. It is the same with the women in Magalluf or Playa de Palma. Many of the looky-looky men are exploited, most of the women are, and in the women's case, they have essentially been victims of human trafficking for subsequent exploitation. This is the prime criminality. Not what they themselves might do.
The success that the National Police had in arresting gang leaders involved in mugging prostitution in Playa de Palma has to be repeated. It is the only way to try and bring an end to all of this, and in Magalluf there is surely one very powerful business interest that will want it stamped out there.
Meliá are transforming Magalluf. They and their partners are investing heavily in bringing about a change to a resort which, even since Meliá's plans for it were revealed two years ago, seems to have deteriorated. This cannot be good for Meliá when the manifestations of crime are right there on the doorsteps of their new up-market creations.
Gabriel Escarrer, the boss of Meliá, apparently spent his summer holiday in a "chalet" in Magalluf. One wonders what he saw at night. Or maybe he didn't need to see. More than the small bar owners who complain about the looky-looky men and about alleged local police inaction or favouritism, it is Meliá which have the muscle to force improvements in Magalluf. Over to you, Sr. Escarrer.
* The video, "Magaluf Caos 2013", was the first posted by Javier Pierotti this summer.
Tuesday, August 20, 2013
Unbelievable Remedies: Magalluf
Incidents centred on Magalluf's Punta Ballena have decreased considerably. Thus spake a newspaper report of 15 August. "Great evils" require "grand remedies", it was said. These great evils were implied rather than defined and they were hyperbole; the committing of great evils in modern-day Mallorca is a rare occurrence.
But never let it be said that exaggerated words cannot exaggerate situations. This is why there is such a thing as exaggeration. Its purpose is distortion or disproportion. From great evils do grand or great remedies come. The greater the evil, the grander the remedy and so therefore the greater the rejoicing at deliverance from evil.
The grand remedies (equally disproportionate insofar as there can be such a thing as an equal measure of disproportion) can be counted. Counted on fewer than the total number of fingers on both hands. Take away the thumbs and you have the numerical value of the remedies. Eight. Eight local police officers. The magnificent seven plus one. Incidents have decreased considerably.
It would be nice to believe that Punta Ballena has been or is being delivered from evil. Or evils. Nice to believe, but there are plenty of unbelievers. Decreased considerably? Depends. The report's evils were related to the great drunken unwashed. The lesser of evils in that remedies are less grand. They don't have to be super-grand where youthful tourists who are off their faces are concerned. It is, nevertheless, reasonable to ask why the not so grand remedy of a few more cops to tackle the lagering, Jägerbombing, shot-shooting, laughing-gassing invasion force took as long as it did to occur to anyone. Not, or so it would seem, that the eight make a great deal of difference. Despite what the considerable-decrease report suggests to the contrary.
Four days before this report, Javier Pierotti posted again on his "Magaluf Caos" blog. His video with this post was as troubling as the one he had originally posted of a driver trapped by a mob along the strip. It would take far too long to summarise what Javier said in his entry for 11 August, but if you go to the bottom of it, you will see that, in addition to Calvia town hall, he has sent his complaint to television and other media organisations in Spain as well as to the Spanish Government, the Interior Ministry, police agencies, the regional government in the Balearics, the courts in Palma, the Attorney-General, the British Consulate and the Complaints Office of the European Community.
Four days later came the report in the local press. Not about Javier's complaint but about incidents having decreased considerably, a considerable decrease that appears at variance with what is being said by those who aren't in positions of authority. The considerable-decrease report, moreover, did not mention the problems of prostitutes, looky-looky men and violence. There are plenty of people who have mentioned them. Before and since the report of 15 August. Are these the greater evils; greater because they go un-decreased?
Javier Pierotti does not seek to attach blame to the local police. Others do. It is wise that I don't repeat some of the things said on social media, but from what is said, there is clear frustration and anger in Magalluf. The police are one target for this discontent but the greater one is the body politic, in particular that which, to paraphrase some of the sentiments, lies inert in a bunker in Calvia.
What happens in Mallorca stays in Mallorca. It's a ridiculous saying because nothing can stay in Mallorca any longer. The reactions to Stacey Dooley (and to "Bild" on Playa de Palma) were absurd for various reasons, one of which was that they neglected the fact that conventional media are only one part of the story. Through social media, nothing stays in Mallorca. Regular on-the-spot reports by those who have not taken the media shilling and who have no axe to grind other than that they have had it with all the problems are constantly reinforced and added to: hourly, daily, weekly. They too can be prone to exaggeration or distortion. They can be and often are far more accusatory than conventional media. There may be exaggerations, but why would people who work and live in Magalluf invent things? They stand to lose, which is why they draw attention to what they see as inertia and indifference. And why when, four days after Javier Pierotti* posted that he had notified who he had notified, the report of incidents decreasing considerably was greeted with disbelief.
* http://javierpierotti.blogspot.com.es/2013/08/magaluf-caos-ii.html
Any comments to andrew@thealcudiaguide.com please.
But never let it be said that exaggerated words cannot exaggerate situations. This is why there is such a thing as exaggeration. Its purpose is distortion or disproportion. From great evils do grand or great remedies come. The greater the evil, the grander the remedy and so therefore the greater the rejoicing at deliverance from evil.
The grand remedies (equally disproportionate insofar as there can be such a thing as an equal measure of disproportion) can be counted. Counted on fewer than the total number of fingers on both hands. Take away the thumbs and you have the numerical value of the remedies. Eight. Eight local police officers. The magnificent seven plus one. Incidents have decreased considerably.
It would be nice to believe that Punta Ballena has been or is being delivered from evil. Or evils. Nice to believe, but there are plenty of unbelievers. Decreased considerably? Depends. The report's evils were related to the great drunken unwashed. The lesser of evils in that remedies are less grand. They don't have to be super-grand where youthful tourists who are off their faces are concerned. It is, nevertheless, reasonable to ask why the not so grand remedy of a few more cops to tackle the lagering, Jägerbombing, shot-shooting, laughing-gassing invasion force took as long as it did to occur to anyone. Not, or so it would seem, that the eight make a great deal of difference. Despite what the considerable-decrease report suggests to the contrary.
Four days before this report, Javier Pierotti posted again on his "Magaluf Caos" blog. His video with this post was as troubling as the one he had originally posted of a driver trapped by a mob along the strip. It would take far too long to summarise what Javier said in his entry for 11 August, but if you go to the bottom of it, you will see that, in addition to Calvia town hall, he has sent his complaint to television and other media organisations in Spain as well as to the Spanish Government, the Interior Ministry, police agencies, the regional government in the Balearics, the courts in Palma, the Attorney-General, the British Consulate and the Complaints Office of the European Community.
Four days later came the report in the local press. Not about Javier's complaint but about incidents having decreased considerably, a considerable decrease that appears at variance with what is being said by those who aren't in positions of authority. The considerable-decrease report, moreover, did not mention the problems of prostitutes, looky-looky men and violence. There are plenty of people who have mentioned them. Before and since the report of 15 August. Are these the greater evils; greater because they go un-decreased?
Javier Pierotti does not seek to attach blame to the local police. Others do. It is wise that I don't repeat some of the things said on social media, but from what is said, there is clear frustration and anger in Magalluf. The police are one target for this discontent but the greater one is the body politic, in particular that which, to paraphrase some of the sentiments, lies inert in a bunker in Calvia.
What happens in Mallorca stays in Mallorca. It's a ridiculous saying because nothing can stay in Mallorca any longer. The reactions to Stacey Dooley (and to "Bild" on Playa de Palma) were absurd for various reasons, one of which was that they neglected the fact that conventional media are only one part of the story. Through social media, nothing stays in Mallorca. Regular on-the-spot reports by those who have not taken the media shilling and who have no axe to grind other than that they have had it with all the problems are constantly reinforced and added to: hourly, daily, weekly. They too can be prone to exaggeration or distortion. They can be and often are far more accusatory than conventional media. There may be exaggerations, but why would people who work and live in Magalluf invent things? They stand to lose, which is why they draw attention to what they see as inertia and indifference. And why when, four days after Javier Pierotti* posted that he had notified who he had notified, the report of incidents decreasing considerably was greeted with disbelief.
* http://javierpierotti.blogspot.com.es/2013/08/magaluf-caos-ii.html
Any comments to andrew@thealcudiaguide.com please.
Labels:
Calvia town hall,
Drunkenness,
Magalluf,
Mallorca,
Police,
Prostitution,
Social media,
Tourism,
Violence
Monday, April 09, 2012
Seven Drunken Nights
Almost two years ago the Balearics health ministry issued a report into the drinking and nightlife habits of tourists. The study discovered that the great majority of British and German visitors went out to bars or nightclubs five or more times while they were on holiday. Why the findings should have come as anything remotely surprising was baffling, but the ministry took it as a sure sign of alcohol and drug abuse among tourists, and not just youthful tourists. The ministry set in motion, or said that it was going to set in motion, a number of measures to combat drinking and to address the "quality" of nightlife.
Two years on and the same ministry wants to tackle a negative image of drunkenness that exists in tourism areas. To this end, it has held meetings with something called the Platform for Quality Night-time Entertainment. Between the study's publication and the latest health ministry initiative, a term has become generally adopted, that of "drunken tourism", as though such a phenomenon hadn't previously existed. But the publicity given to the eureka new discovery of this phenomenon appears to have spurred the ministry into greater action than its report did.
A lengthy document, the report stretched to 134 pages and didn't just consider drinking among tourists, it also looked at drinking among the local youth.
Together with a further report, also in 2010, from the UK alcohol charity Drinkaware that compared alcohol abuse among British and Spanish teenagers, it totally shattered the myth of attitudes towards drink among Mallorcan and Spanish youth. Both did an enormous service, if only to refute the blindness of many Britons (tourists and residents) who are unable or unwilling to remove their opaque rose-tinted sunglasses and to realise that the alcohol problem is every bit as great in Mallorca as it is in the UK.
It has been this same problem elsewhere that has led to the formation of "platforms", such as the one now in the Balearics. Tarragona set one up at the end of 2008, the result of collaboration between the council, businesses and youth groups. Partly educative, it has also sought to establish a kind of standard of "quality".
It is difficult, however, to know what quality means, other than not getting drunk. In Mallorca, it is pretty obvious what the health ministry would hope that it meant. Go to that part of the report that deals with Calvià (as an example) and a comparison, a totally obvious comparison, is made between Magalluf and Santa Ponsa on the one hand and Peguera and Portals Nous on the other. If everywhere were like Portals, then not only would a problem not exist, quality would be blinging and posing in every night-time establishment across the island. Not everywhere is like Portals, however.
In practical terms, it is hard to see what can be achieved, especially where tourists are concerned. A youth theatre group of the type established in Tarragona might mean something to the native clubbing youth of the Costa Dorada (though even this might be questionable), but it will mean nothing at all to tourists; indeed something similar in some tourism centres in Mallorca would be like a red rag to a very drunken bull. How would a bunch of lads on tour react to a theatrical attempt to educate as to the dangers of drink and drugs at three in the morning?
The health ministry can bang on all it likes about night-time quality and about improving a negative image, but what does it propose doing about the tour operators, such as First Choice and its 2wentys operation? "Serious party antics with bar crawls, booze cruises and more," as I quoted from its website last August. And it isn't just the youth market. Most certainly not.
The partial beautification of Magalluf might reduce problems in the resort, but even this isn't guaranteed; you can get four-star drunkenness just as you can three-star. And Magalluf is far from being the only flash point. As the 2010 report made clear, you can also take your pick from Arenal, Santa Ponsa, Alcúdia, Pollensa and Cala Ratjada and even Porto Cristo, though, like Pollensa, the issue there is more one of locals rather than tourists.
Drunken tourism is not likely to go away just because the hotels are improved or because the health ministry wants it to. Drinking and tourism have long gone together, and for some tourists it is the case, regardless of where they go and what age they are, that seven nights holiday means seven drunken nights.
Any comments to andrew@thealcudiaguide.com please.
Two years on and the same ministry wants to tackle a negative image of drunkenness that exists in tourism areas. To this end, it has held meetings with something called the Platform for Quality Night-time Entertainment. Between the study's publication and the latest health ministry initiative, a term has become generally adopted, that of "drunken tourism", as though such a phenomenon hadn't previously existed. But the publicity given to the eureka new discovery of this phenomenon appears to have spurred the ministry into greater action than its report did.
A lengthy document, the report stretched to 134 pages and didn't just consider drinking among tourists, it also looked at drinking among the local youth.
Together with a further report, also in 2010, from the UK alcohol charity Drinkaware that compared alcohol abuse among British and Spanish teenagers, it totally shattered the myth of attitudes towards drink among Mallorcan and Spanish youth. Both did an enormous service, if only to refute the blindness of many Britons (tourists and residents) who are unable or unwilling to remove their opaque rose-tinted sunglasses and to realise that the alcohol problem is every bit as great in Mallorca as it is in the UK.
It has been this same problem elsewhere that has led to the formation of "platforms", such as the one now in the Balearics. Tarragona set one up at the end of 2008, the result of collaboration between the council, businesses and youth groups. Partly educative, it has also sought to establish a kind of standard of "quality".
It is difficult, however, to know what quality means, other than not getting drunk. In Mallorca, it is pretty obvious what the health ministry would hope that it meant. Go to that part of the report that deals with Calvià (as an example) and a comparison, a totally obvious comparison, is made between Magalluf and Santa Ponsa on the one hand and Peguera and Portals Nous on the other. If everywhere were like Portals, then not only would a problem not exist, quality would be blinging and posing in every night-time establishment across the island. Not everywhere is like Portals, however.
In practical terms, it is hard to see what can be achieved, especially where tourists are concerned. A youth theatre group of the type established in Tarragona might mean something to the native clubbing youth of the Costa Dorada (though even this might be questionable), but it will mean nothing at all to tourists; indeed something similar in some tourism centres in Mallorca would be like a red rag to a very drunken bull. How would a bunch of lads on tour react to a theatrical attempt to educate as to the dangers of drink and drugs at three in the morning?
The health ministry can bang on all it likes about night-time quality and about improving a negative image, but what does it propose doing about the tour operators, such as First Choice and its 2wentys operation? "Serious party antics with bar crawls, booze cruises and more," as I quoted from its website last August. And it isn't just the youth market. Most certainly not.
The partial beautification of Magalluf might reduce problems in the resort, but even this isn't guaranteed; you can get four-star drunkenness just as you can three-star. And Magalluf is far from being the only flash point. As the 2010 report made clear, you can also take your pick from Arenal, Santa Ponsa, Alcúdia, Pollensa and Cala Ratjada and even Porto Cristo, though, like Pollensa, the issue there is more one of locals rather than tourists.
Drunken tourism is not likely to go away just because the hotels are improved or because the health ministry wants it to. Drinking and tourism have long gone together, and for some tourists it is the case, regardless of where they go and what age they are, that seven nights holiday means seven drunken nights.
Any comments to andrew@thealcudiaguide.com please.
Labels:
Balearics health ministry,
Drunkenness,
Mallorca,
Tourism
Sunday, April 08, 2012
MALLORCA TODAY - Government wants to change Mallorca's drunken image
The health ministry at the regional government wants to give tourism areas in Mallorca with a reputation for drunkenness a new image and to introduce night-time entertainment of "quality".
See more: Ultima Hora
See more: Ultima Hora
Labels:
Clubs and bars,
Drunkenness,
Image,
Mallorca,
Tourism
Friday, March 23, 2012
MALLORCA TODAY - Drunk Briton falls into sea
A bit of a variant on the balcony-diving theme, in that no balcony was involved, but a Briton, so drunk he was incapable of being interviewed, fell into the sea in Palma on Wednesday night and required emergency-service attendance.
See more: Ultima Hora
See more: Ultima Hora
Labels:
Briton falls into sea,
Drunkenness,
Mallorca,
Palma
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