In a year's time Spain faces a Franco issue. "El Caudillo" died on 20 November, 1975. Does the fortieth anniversary merit some form of honour, if only an acknowledgment? It is doubtful that it will, but there will nevertheless be those who consider the anniversary worthy of more than a footnote to official business.
Franco may be long dead, but his memory lingers. The Amnesty Law which followed his death can be dubbed the amnesia law, as it assisted in creating the collective loss of memory decreed by the newly democratic but unreconciled Spain. But this memory loss didn't extend to the extinguishing of all Francoist sympathies or indeed the evidence of physical manifestations of the regime. It wasn't until the Zapatero administration sought to remove these concrete or symbolic reminders via its law of historic memory that the statues started to be pulled down. The current government reduced the budget for this to zero.
The shadow cast by this lingering memory is such that for some Franco never died. As with Elvis, who followed him a couple of years later, there is doubtless a guy working down the chip shop who swears he's Franco. The years of linger are reminiscent of the months of linger prior to his passing in 1975. These were such that US television news would make repeated reference to Franco still being alive. Chevy Chase on "Saturday Night", the comedy show which was to later become "live", adopted and rephrased this - "Generalissimo Francisco Franco is still dead".
Those months of lingering death and indeed years of failing health represented a period of uncertainty not just to the future but also to the present. Who was in charge and what actually were they in charge of? It was also a period during which a dying regime and its fellow travellers would show their spite and attempt to assert their fading authority, and there were two incidents which occurred forty years ago this month which demonstrate this.
At around about a quarter past midnight on 22 November, 1974 a bomb exploded at the offices of the "Diario de Mallorca". There were no injuries, but it was the third attack of some description on the newspaper in less than a month, the second of which involved the daubing of graffiti that was reproduced elsewhere in Palma. It read: "Tácito. No. Falange". Tácito was a reference to a group of intellectuals, politicians and journalists who, as the death of Franco neared, sought democratic solutions and who took to print in espousing them. The Falange, Franco's one-time Thought Police, didn't take at all kindly to them.
The Falange was very much one of the regime's fellow travellers, but it had been on the death bed a lot longer than Franco. Its power had been diminishing from the early 1960s, but it also lingered. It is a mark, however, of the extent to which the Falange was distanced from the regime that the conservative "ABC" newspaper could openly report the bombing as the work of the Falange. As such, it was indicative of the extent to which the full apparatus of the Franco dictatorship had been undermined and had been crumbling from the 1960s when tourism and pressing economic needs had brought about new thinking. Yet, it was an element associated with the dictatorship which viewed the potential for democracy with horror and so made its desperate final attempts to assert itself.
The other incident concerns Mallorca's greatest folk singer, María del Mar Bonet. On 7 November, 1974 she was arrested in Barcelona, accused of having been spreading subversive propaganda. It was not the first time she had encountered problems. In 1971 she had been arrested after a concert in Zaragoza and had been subjected to, in her words, "an horrific interrogation". She was held overnight and no longer, and nothing was to really come of her detention three years later. But it was a reminder of how the regime, though in its death throes, could still not stomach any criticism. Her main crime was to have put the music to and have sung "Què volem aquesta gent?" (what do these people want?), a song dedicated to Enrique Ruano, a student, anti-Franco militant who had died in police custody in 1969.
But what the regime could stomach even less than the criticism was Bonet's popularity. She was by then nationally and internationally acclaimed. Her arrest in 1974 was proof of its desperation and of final displays of malice, which brought scorn from the international community and increasingly from a Spanish one as well.
Franco believed that Juan Carlos would carry his legacy forward. He was wrong. The spitefulness of the bombing and the arrest, the rise of Tácito were all evidence of a regime and ideology on the point of collapse. There was to be no other way than democracy.
Photo: Maria del Mar Bonet in her younger days.
Showing posts with label Diario de Mallorca. Show all posts
Showing posts with label Diario de Mallorca. Show all posts
Thursday, November 13, 2014
Monday, May 31, 2010
Going Up! Newspapers and the internet
"The Times" is set to end its free online service. It's a gamble, but for readers in places like Mallorca, who might otherwise pay an exorbitant price for the daily paper, two quid a week is extremely good value. Not that this is necessarily the point. Free should be free, say many, and a cover price for the online version will simply cause readers to go elsewhere. We'll see. The new site is actually pretty good.
The "Diario de Mallorca" is not "The Times", nothing like it of course. But there is something interesting about this paper. It has a good website - free - which has enjoyed increased traffic recently. At the same time, the printed version has also increased its circulation. Its main competitor, "Ultima Hora", has experienced a decline in circulation, and its website is not as good but is improving. Of daily papers in Spain with a circulation over 10,000 (not huge admittedly), the "Diario" has registered the second greatest increase in physical circulation among the 39 papers with circulation over this number.
On the face of it, the two increases seem illogical. As the website beefs up its traffic, so, you would think, the circulation of printed version would decrease. So how to explain the apparent contradiction, as evidenced by the "Diario"? Maybe it's all the free publicity I give it, but probably not. Perhaps it has something to do with its local nature. Despite the plans by "The Times" to create its own online "community", it is, like all big papers, rather removed. A paper like the "Diario" isn't. There is a far greater sense of reader "ownership" of the different formats; they are complementary, even if their content is basically the same.
I confess that I am casting around to find a reason. I don't know the answer. But answer there must be, and if the experience of the "Diario" is echoed elsewhere, the doomsday predictions for newspapers and/or their websites would not hold up. What will be interesting is whether the circulation and the site traffic continue to increase. If they do, then someone should try and discover the paper's secret. I should be at the paper's offices today, so maybe I'll ask.
Any comments to andrew@thealcudiaguide.com please.
Index for May 2010
All-inclusives - 6 May 2010, 12 May 2010
British election - 3 May 2010, 7 May 2010
Children's play garden, Sa Romana - 10 May 2010
Diario de Mallorca - 31 May 2010
Economic crisis gets worse - 25 May 2010
Economic diversification - 27 May 2010
Eroski queues and scales - 17 May 2010
Floods - 4 May 2010, 5 May 2010, 7 May 2010
Fraud operation based in Mallorca - 30 May 2010
Gay hotels - 8 May 2010
General strike - 30 May 2010
Holiday club and scratch cards - 21 May 2010, 30 May 2010
Hornblower Embroidery, Puerto Alcúdia - 15 May 2010
Jolly Roger - 9 May 2010
Match Point bar, Puerto Pollensa - 4 May 2010
Mulligans, Puerto Pollensa - 15 May 2010
Newspapers and the internet - 31 May 2010
Parking in Alcúdia - 12 May 2010
Phoning and personal communication - 11 May 2010
Prices - 13 May 2010
Protest in Puerto Pollensa - 26 May 2010, 29 May 2010
Public spending cuts in Spain - 14 May 2010
Rancho Ses Roques, Puerto Alcúdia - 20 May 2010
Sant Marti cave, Puerto Alcúdia - 20 May 2010
Season 2010 - 1 May 2010, 3 May 2010, 19 May 2010
Smoking ban - 18 May 2010
Telefonica - 28 May 2010
Tourism, opening hours & - 2 May 2010
Tourism problems - 11 May 2010
Tourism publications - 16 May 2010
Trip Advisor and review sites - 22 May 2010
Vandalism - 23 May 2010
The "Diario de Mallorca" is not "The Times", nothing like it of course. But there is something interesting about this paper. It has a good website - free - which has enjoyed increased traffic recently. At the same time, the printed version has also increased its circulation. Its main competitor, "Ultima Hora", has experienced a decline in circulation, and its website is not as good but is improving. Of daily papers in Spain with a circulation over 10,000 (not huge admittedly), the "Diario" has registered the second greatest increase in physical circulation among the 39 papers with circulation over this number.
On the face of it, the two increases seem illogical. As the website beefs up its traffic, so, you would think, the circulation of printed version would decrease. So how to explain the apparent contradiction, as evidenced by the "Diario"? Maybe it's all the free publicity I give it, but probably not. Perhaps it has something to do with its local nature. Despite the plans by "The Times" to create its own online "community", it is, like all big papers, rather removed. A paper like the "Diario" isn't. There is a far greater sense of reader "ownership" of the different formats; they are complementary, even if their content is basically the same.
I confess that I am casting around to find a reason. I don't know the answer. But answer there must be, and if the experience of the "Diario" is echoed elsewhere, the doomsday predictions for newspapers and/or their websites would not hold up. What will be interesting is whether the circulation and the site traffic continue to increase. If they do, then someone should try and discover the paper's secret. I should be at the paper's offices today, so maybe I'll ask.
Any comments to andrew@thealcudiaguide.com please.
Index for May 2010
All-inclusives - 6 May 2010, 12 May 2010
British election - 3 May 2010, 7 May 2010
Children's play garden, Sa Romana - 10 May 2010
Diario de Mallorca - 31 May 2010
Economic crisis gets worse - 25 May 2010
Economic diversification - 27 May 2010
Eroski queues and scales - 17 May 2010
Floods - 4 May 2010, 5 May 2010, 7 May 2010
Fraud operation based in Mallorca - 30 May 2010
Gay hotels - 8 May 2010
General strike - 30 May 2010
Holiday club and scratch cards - 21 May 2010, 30 May 2010
Hornblower Embroidery, Puerto Alcúdia - 15 May 2010
Jolly Roger - 9 May 2010
Match Point bar, Puerto Pollensa - 4 May 2010
Mulligans, Puerto Pollensa - 15 May 2010
Newspapers and the internet - 31 May 2010
Parking in Alcúdia - 12 May 2010
Phoning and personal communication - 11 May 2010
Prices - 13 May 2010
Protest in Puerto Pollensa - 26 May 2010, 29 May 2010
Public spending cuts in Spain - 14 May 2010
Rancho Ses Roques, Puerto Alcúdia - 20 May 2010
Sant Marti cave, Puerto Alcúdia - 20 May 2010
Season 2010 - 1 May 2010, 3 May 2010, 19 May 2010
Smoking ban - 18 May 2010
Telefonica - 28 May 2010
Tourism, opening hours & - 2 May 2010
Tourism problems - 11 May 2010
Tourism publications - 16 May 2010
Trip Advisor and review sites - 22 May 2010
Vandalism - 23 May 2010
Labels:
Diario de Mallorca,
Internet,
Mallorca,
Newspapers,
Websites
Tuesday, September 29, 2009
Set Me Free
Astute observers amongst you might have noticed that I do, from time to time, make reference to the "Diario de Mallorca". To be more accurate, it is to the paper's website, a well-designed, well-archived facility, the only irritant of which is an occasional tendency towards intrusive adverts for the likes of SEAT. The "Diario" has been blowing its own internet trumpet, revealing traffic figures which would seem to establish the newspaper's site as the premier (Spanish) news site on the island, itself not a hugely difficult task, given the small number of competitors, but an achievement nonetheless. The paper would appear to have made the announcement at least in part as a response to a claim - "fictitious", it says - by the Balearics part of the "El Mundo" site that it was the leader in terms of visits etc., a claim rebutted by OJDinteractiva, the online tracking version of the OJD press circulation audit body.
The figures show, for instance, that the "Diario" claimed over 350,000 unique visitors in August, a number boosted to some extent by those following the news of the bombs. The degree, of course, to which anyone much of a non-Spanish background uses the site I wouldn't know, and nor presumably do they, except by geographical location, which, in itself, wouldn't mean a lot.
One of the things the "Diario" has going for it, in its internet incarnation, is a pleasing enough design and appearance. Compare this with, for example, the site for "Ultima Hora" and also "The Bulletin" (the same stable as "Ultima Hora"), and there isn't really a comparison. The "Diario" is the premier site, not just in terms of appearance but also content, far outstripping "El Mundo" for local news.
Good though the site is, it is, like most newspapers' websites, just a digital version of the actual paper. The site clearly comes into its own at times of breaking news, such as with the bombs (as do other media sites), but the volume of traffic is not, in itself, necessarily a cause for massive celebration. As with other newspapers, the "Diario" faces the same challenge of generating revenues from something that is free-to-air, so to speak. Of the 350,000 unique visitors in a month (the average daily circulation of the paper is around 22,500 - OJD audit), a question is, how many of those visitors also see the newspaper or only go to the site, and as importantly how many of them take any notice of the ads. You can't always avoid them, but click them away as quickly as you can physically move the cursor. There are ways and means of evaluating effectiveness of advertising via the internet, which are far more robust than many for print, but quoting numbers of visitors demonstrates potential and little more. This said, it is evident that advertisers with the budgets to do so are investing increasing amounts in techniques to evaluate internet advertising effectiveness, diverting these budgets from more traditional channels, be they print, radio, television or direct.
The good news for the newspapers should be that advertisers are willing to make such investments, but a further question is - and has been since the internet really took off - how to be viable financially and to offer excellent copy if there is no cover charge. They have made a rod for their own back by being free in the expectation that ad revenues would roll in. With the exception of mixed-model sites like the "Financial Times", newspapers are free and where they are slimmed-down versions of the actual paper - as with "The Bulletin" - they are barely worth the effort. Newspapers cannot avoid the internet, but once the free genie was let out of the lamp can it be put back in again? News International, for one, believes that it can be, but will others follow? Only perhaps by differentiating the content of the print and online versions can such a policy succeed.
The internet has the power to subvert, in many ways, and one is to disrupt the normal business process of customer purchasing. The democracy of the internet has largely demanded that stuff be free. It's a lousy model if it undermines, for example, journalistic integrity and investigation for which there is a resultant insufficient funding. In the same way as file-sharing has attacked the returns of record companies and artists, so free-to-air newspapers threaten to attack good journalism and therefore good newspapers. The analogy, though, is not strong. The newspapers have sanctioned the free use.
I see no reason why one shouldn't pay. To cite another example - the BBC. Overseas, notwithstanding streaming for sport that cannot always be obtained, the BBC is free. No licence fee. Why don't they charge? Yet even here, it would be a case of charging for something that already exists, despite innovation that makes it one of the best of all websites. And it is in innovation that the future lies, as does the possibility for generating new or additional revenue streams. But this comes back to those figures - the ones for visitors and so on. As soon as a charge is made and therefore a password needed, Google cannot set its robots to work. Bingo, the rankings optimisation goes to pot, or even to bot. A challenge is to work around the Google tyranny and the misguided notion that numbers of visitors is the be all and end all. It isn't. Content is. It so happens that the "Diario" wins on both counts. But so long as the branding is strong, and most newspapers benefit from this, then the opportunity exists to create niches of content and therefore readerships within the framework of the newspaper and its website. And to charge, regardless of what Google might have to say in its rankings.
I could go on. It's a huge subject, and one that I am involved with in working up something new - of which more at some point in the future no doubt. Meantime, I shall continue to visit the "Diario" and add to its traffic numbers. Also meantime, I will pay not a centimo for the privilege and nor will I take any notice of the adverts.
QUIZ
Yesterday's title - Bros, http://www.youtube.com/watch?v=szWkAaD00j0. Today's title - presses are set and people want everything for free; who was this?
(PLEASE REPLY TO andrew@thealcudiaguide.com AND NOT VIA THE COMMENTS THINGY HERE.)
The figures show, for instance, that the "Diario" claimed over 350,000 unique visitors in August, a number boosted to some extent by those following the news of the bombs. The degree, of course, to which anyone much of a non-Spanish background uses the site I wouldn't know, and nor presumably do they, except by geographical location, which, in itself, wouldn't mean a lot.
One of the things the "Diario" has going for it, in its internet incarnation, is a pleasing enough design and appearance. Compare this with, for example, the site for "Ultima Hora" and also "The Bulletin" (the same stable as "Ultima Hora"), and there isn't really a comparison. The "Diario" is the premier site, not just in terms of appearance but also content, far outstripping "El Mundo" for local news.
Good though the site is, it is, like most newspapers' websites, just a digital version of the actual paper. The site clearly comes into its own at times of breaking news, such as with the bombs (as do other media sites), but the volume of traffic is not, in itself, necessarily a cause for massive celebration. As with other newspapers, the "Diario" faces the same challenge of generating revenues from something that is free-to-air, so to speak. Of the 350,000 unique visitors in a month (the average daily circulation of the paper is around 22,500 - OJD audit), a question is, how many of those visitors also see the newspaper or only go to the site, and as importantly how many of them take any notice of the ads. You can't always avoid them, but click them away as quickly as you can physically move the cursor. There are ways and means of evaluating effectiveness of advertising via the internet, which are far more robust than many for print, but quoting numbers of visitors demonstrates potential and little more. This said, it is evident that advertisers with the budgets to do so are investing increasing amounts in techniques to evaluate internet advertising effectiveness, diverting these budgets from more traditional channels, be they print, radio, television or direct.
The good news for the newspapers should be that advertisers are willing to make such investments, but a further question is - and has been since the internet really took off - how to be viable financially and to offer excellent copy if there is no cover charge. They have made a rod for their own back by being free in the expectation that ad revenues would roll in. With the exception of mixed-model sites like the "Financial Times", newspapers are free and where they are slimmed-down versions of the actual paper - as with "The Bulletin" - they are barely worth the effort. Newspapers cannot avoid the internet, but once the free genie was let out of the lamp can it be put back in again? News International, for one, believes that it can be, but will others follow? Only perhaps by differentiating the content of the print and online versions can such a policy succeed.
The internet has the power to subvert, in many ways, and one is to disrupt the normal business process of customer purchasing. The democracy of the internet has largely demanded that stuff be free. It's a lousy model if it undermines, for example, journalistic integrity and investigation for which there is a resultant insufficient funding. In the same way as file-sharing has attacked the returns of record companies and artists, so free-to-air newspapers threaten to attack good journalism and therefore good newspapers. The analogy, though, is not strong. The newspapers have sanctioned the free use.
I see no reason why one shouldn't pay. To cite another example - the BBC. Overseas, notwithstanding streaming for sport that cannot always be obtained, the BBC is free. No licence fee. Why don't they charge? Yet even here, it would be a case of charging for something that already exists, despite innovation that makes it one of the best of all websites. And it is in innovation that the future lies, as does the possibility for generating new or additional revenue streams. But this comes back to those figures - the ones for visitors and so on. As soon as a charge is made and therefore a password needed, Google cannot set its robots to work. Bingo, the rankings optimisation goes to pot, or even to bot. A challenge is to work around the Google tyranny and the misguided notion that numbers of visitors is the be all and end all. It isn't. Content is. It so happens that the "Diario" wins on both counts. But so long as the branding is strong, and most newspapers benefit from this, then the opportunity exists to create niches of content and therefore readerships within the framework of the newspaper and its website. And to charge, regardless of what Google might have to say in its rankings.
I could go on. It's a huge subject, and one that I am involved with in working up something new - of which more at some point in the future no doubt. Meantime, I shall continue to visit the "Diario" and add to its traffic numbers. Also meantime, I will pay not a centimo for the privilege and nor will I take any notice of the adverts.
QUIZ
Yesterday's title - Bros, http://www.youtube.com/watch?v=szWkAaD00j0. Today's title - presses are set and people want everything for free; who was this?
(PLEASE REPLY TO andrew@thealcudiaguide.com AND NOT VIA THE COMMENTS THINGY HERE.)
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