alcudiapollensa

News and views about Alcudia and Pollensa in Mallorca plus stuff from Spain and elsewhere that seems relevant or interesting.

Showing posts with label Tourism marketing. Show all posts
Showing posts with label Tourism marketing. Show all posts
Friday, January 12, 2018

Mining For Gold: Tourism Marketing

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For my sins, I have in a previous existence been exposed to "marketing". I express this in inverted commas as marketing can cover ...
1 comment:
Tuesday, November 19, 2013

I Need A Slogan Change

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When the "I Need Spain" slogan was launched at the start of 2010, I asked certain questions. Why does one need Spain? Was it some ...
Thursday, October 18, 2012

Love Croatia: More Mallorcan marketing failure

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ABTA's decision to not stage its annual convention in Mallorca next year is surprising insofar as the intention to return two years afte...
1 comment:
Thursday, March 06, 2008

Then We Take Berlin

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Another holiday fair, another chance for the Mallorcan tourist roadshow to hit town. Now they take Berlin, as every year for the ITB fair, p...
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About Me

andrew
Blogging about Mallorca since 2005, somehow I am still doing so seven years later and hopefully giving an insight that you wouldn't normally get in a brochure.
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